Create Studio, a subsidiary of Vidello Ltd., is renowned for its innovative 3D character animations and high-quality video editing services. To further enhance their brand visibility and engagement, they sought to leverage social media through a strategic video ad campaign.
Challenge
Create Studio aimed to boost brand awareness and engagement on social media platforms. The goal was to produce a video that would not only attract views but also encourage interactions such as likes, comments, and shares.
Solution
Create Studio partnered with Video Supply to develop a comprehensive video production strategy. The services provided included:
- Video Production and Editing: Utilizing advanced animation and editing tools from CreateStudio to produce a high-quality video.
- Spokesperson Videos: Developing a series of spokesperson videos to effectively communicate Create Studio’s brand messaging[1].
- Animations: Incorporating eye-catching animations to enhance visual appeal and engagement.
Implementation
The implementation process involved:
- Concept Development: Collaborative efforts to create a video concept that aligns with Create Studio’s brand and marketing objectives.
- Production: Leveraging state-of-the-art tools and techniques to produce a visually engaging video.
- Distribution: Strategically distributing the video ad across various social media platforms to maximize reach.
Results
The social video ad campaign surpassed expectations, achieving remarkable milestones:
- 11 Million Views: The video garnered over 11 million views, demonstrating its widespread appeal and effective distribution strategy.
- 3,500 Engagements: The ad generated over 3,500 engagements, including likes, comments, and shares, indicating strong viewer interest and interaction.
The partnership with Video Supply and the strategic use of video production and editing services significantly contributed to the rapid growth of Create Studio. The campaign not only enhanced brand visibility but also highlighted the effectiveness of engaging video content in driving audience interaction and business success.
