Video is the most powerful sales tool to close more deals. So let's talk about how to personalize video for your sales process. No matter your industry. Welcome to Video Marketing Made Easy where we believe video is the most powerful and effective way to stand out in the market, monetize your message and grow your business. To use video and your sales process, you need the following items, a video recording app like zoom, Vimeo or loom video recording equipment, camera, microphone lighting, an email marketing software, social media channels and a clearer understanding of each step of your customers buying journey. Then with these in mind, you first need to identify each step and message in the buying journey and embed a pre recorded video message that your customers can watch on demand to get constant contact from you and your team. Next, you need to leverage a CRM or contact management system to track the status or progress of each customer. So you know how to Beck's next serve them and what they need in order to close the deal with them. Then create real time video messages to record and share directly with the decision makers in the sales process. Next, you need to leverage a CRM, email marketing system or contact management system to track the status or progress of each customer. So you can know the next steps that are needed to close a deal with them. Then create real time video messages to record and share directly with the decision makers. There's power and being able to see and have a conversation with your clients face to face, especially virtually too. So let's stop for a second. And take a look at what this can be for you. No matter if you're a business owner consultant, part of a sales team. whatever role you may have in your company, let's consider how to use the power of this device your phone in order to connect with and close more deals. So if you open up your apps, most likely you'll see messaging apps such as Facebook Messenger, Instagram, it's not just a social media app, it's a messaging app Voxer slack email. So that means you have all these channels to talk with your customers no matter what stage they are in their buying journey. Maybe they are just a new lead. So they're on your email list. Maybe they follow you on one of the social media channels for your brand, what I invite you to do and we'll use Instagram DMS as an example. So if you open up Instagram, and then go to the top right where the messenger icon is kind of looks like the Facebook Messenger icon, then what you can use search for or go to recent messages where you've had conversations with clients that you are nurturing and getting to know more. And then what you can immediately do click on them. And instead of just sending a text message or an emoji, go in, click on the button on the far left that has the camera to it. Then find a good spot around your office or home that has window light and face that window, hold up the phone just above your eyeline and follow up with them in a 15 second message, say what they need to hear say like, Hey, I've just been thinking about you. And I know we had this last conversation where we left off at this point I want to know where you're at and how things are going. Just something that's friendly and conversational in order to reconnect or continue on the conversation and hit send. And I guarantee whether it's on Instagram, Facebook Messenger, or embedding a GIF video, inside of an email, you'll be able to quickly stand out inside of your clients feed or really have them stop and take notice that hey, this is a personalized message from this brand from this person to me, and I want to watch it. So think about for your own business, every single employee business owner, whatever role you have, you are part of a collective sales team. So if you're looking to close more deals, take advantage of the tools you have available to you have your webcam or your phone and pre record and embed and post more videos throughout the entire buying journey for your customers so that way they can know love and trust you building that relationship and building that connection. And when you're ready to create your first or next video for your business, go to videos fly.com Sign up for our free marketplace and explore what it looks like to work with our company. Thanks for tuning in and we'll see you on the next one.
