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hello hello everyone
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and welcome back let's talk about how to
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script successful marketing videos
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so in today's message i want to help you
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feel
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confident that when you go to hit record
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on your next video
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that you're doing it right and that you
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can plan script
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put together an outline and then
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confidently
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know what you're going to say in your
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marketing messages
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so first off you let me know if this
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sounds like you um do you ever feel
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like the task of going to script your
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videos
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uh is kind of overwhelming and daunting
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maybe
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um maybe when you go to hit record
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you feel like you're not really genuine
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or you're not saying the right things
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that actually
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invite your audience to be inspired
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and then to invite them to take action
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or maybe you found that past videos
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you've created just a fallen flat
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uh whether it was a video that you just
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put out on social media
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publish it to get it out there or one
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that you actually put paid advertising
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behind
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if you find like this sounds like you
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then
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what i'm going to share with you will
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help you really effectively
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plan your marketing messages and then
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go to script them and scripting can look
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like a word-for-word script like you're
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reading off a
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teleprompter or it could even look like
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an outline
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to know exactly what is my beginning
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middle
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and end for how to connect and then
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invite
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my audience and one thing what
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definitely look at too
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are some helpful kind of tips to keep in
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mind uh to
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help remove all of that overwhelming and
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sometimes
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the the waste of time that you put into
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writing scripts that may
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never even be recorded or see the light
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of day
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because it's one thing to have an idea
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and a concept for
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a marketing video it's a whole nother
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thing to plan
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script it out even storyboard it meaning
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you're putting you're planning out your
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visuals of what's going to happen
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and then go to film it and then edit it
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and then publish it
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i guarantee um every single
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entrepreneur or business out there has
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at least
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one if not many more videos that were
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even recorded got to the point of being
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recorded but never actually got
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published no one actually
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saw that video even if the concept and
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the message
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was powerful and would have done great
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to help them grow their business
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so my my goal with this is to definitely
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give you that confidence that your
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script is right but also that you can
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carry it all the way through getting it
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published and out there
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okay so consider this
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when it comes to marketing videos um
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it's just that it's
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marketing first and then video second so
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when you go to plan out your marketing
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messages
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you need to consider the entire customer
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experience
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for new marketers out there obviously
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you can call it a sales funnel
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and so what that looks like is
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considering what is
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each essential step my audience takes
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from
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learning about me for the first time so
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being a cold audience member
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not knowing anything about me learning
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about me right to then
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learning a little bit more to maybe
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becoming a new lead
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in your business to then eventually
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showing that they trust you when they
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pay you
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and what i'm speaking to are three
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phases of marketing there's the traffic
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phase there's the lead phase and then
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there's the sales phase
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it's all about generating that attention
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in the traffic phase this is where a lot
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of your content
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and your messages your videos exist so
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you generate the traffic get that
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attention
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send them to your website or your sales
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page or a place that you're offering a
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free resource
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or a you know even a paid resource and
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they become a new lead
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and then the third phase is when they
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become a new cell and they get access
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to different types of content along each
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step of this journey
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so when you can understand where your
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audience is
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in this journey in learning about you
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and even working with you
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then you can understand what type of
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message you need to deliver
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because when it comes to marketing
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messages marketing videos
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the script that you're going to put
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together is going to vary differently
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the
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invite the call to action is going to be
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different because
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you're gonna do less selling when
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they already know love and trust you
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and they're paying you as a customer
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you've already sold them so you don't
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need to invite them
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uh necessarily to go and buy a product
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unless they are upgrading or taking you
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up on
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an upsell you know another product or
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service opportunity
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so in understanding where your audience
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fits in their journey
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then you can know what type
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of what types of things to say in your
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scripts and you let alone before you
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even script you can plan out certain
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marketing videos marketing messages okay
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so
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let's pause here for a second and kind
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of consider well
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this is great you know i can consider
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this but what if i have multiple
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products
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or services you know what
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your products or services all fit
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underneath the same
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business unless you have multiple
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businesses then consider that but
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they fit all within the same business
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then the messages for what product or
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service your audience needs to start
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with
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to be successful and then maybe you can
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progress them to the next product or
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service you offer
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if you offer multiple ones uh but
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plan those out understand that those
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messages can exist as
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ads on social media or youtube videos
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right for marketing videos or they can
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exist as video sells messages
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on your sales pages or
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maybe it's a brand hero video a brand
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story video
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that exists on the homepage on your
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website to then
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after they buy your product or service
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maybe it's training videos maybe it's
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product demonstration videos if you're a
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course creator right it's your course
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content
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so considering what those messages are
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is first important then you can plan out
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okay
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what does my audience need to know and
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feel and then do as a result of watching
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this message
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and so the most powerful and usually the
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most marketing focused messages exist
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in the first phase of marketing which is
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traffic
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this is where you're capturing their
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attention
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and obviously you want to send them to
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your website or your sales page
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okay so in this in scripting your
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messages
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um you want to again consider remember
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these three things what do i want them
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to
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to to know by the end of this message
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what do i want them to feel
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what the what do i want them to do so
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you can even say like for example you
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heard me say at the beginning of this
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message that
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i want you to know and feel confident
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that you're doing videos right
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videos that actually will help you help
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that will work to grow your business
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um so there's an element of filling like
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feeling confident that your marketing
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messages and your scripts are going to
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work
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and then knowing that you think can then
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go and uh
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and get them recorded and published and
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out to the world
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and then do is
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the invite at the end i'll even give you
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an invite now by the way because i'm
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going to reference it
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it's called the video supply scripts
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document it's a free guide you go to
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videosupply.com
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resources to get access to that and it
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walks you through
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my video scripting framework
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and and so that's a helpful resource to
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know how to go and script those
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those ad videos maybe it's a video sales
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message on a sales page
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whatever it may be for the journey of
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your customer
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excuse me so go and download that
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that will help be a helpful resource um
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and then
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once you do that and when you go to
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script your videos
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consider some of these details one is
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don't over complicate um your message
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sometimes people like to give 20 call to
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actions
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and be super pitchy
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delivering all these sales pitches and
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their marketing messages
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um and let's say you give 20 call to
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actions but they're all the same call to
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action
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that can be relevant that can be a
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really long video because you're gonna
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have to insert other messages
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throughout but don't over complicate
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your marketing video
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uh if you do so you're gonna overwhelm
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so if you over complicate it you're
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gonna overwhelm
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your audience and they probably won't
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take action
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um anytime soon because you got to keep
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the message
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simple give him that no feel
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and do type mentality and knowledge by
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the end
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another aspect too is using a hook
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you find that at the beginning of this
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video i i did just a very simple hook
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saying this is what we're going to cover
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in this video and so what you'll do
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as an a viewer or audience member
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watching the marketing video
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um you know calling this marketing video
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is identify hey is this for me or is it
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not for me
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if it's not for you you're gonna go
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scroll through and watch something else
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and that's okay but the people who feel
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like it's relevant to them
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right now will end up watching it all
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the way through
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or at least for the messages that are
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good enough to get them to then act and
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go to the next step in their journey
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so use a solid hook and then make sure
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that you deliver
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your core message as early as possible
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so you may ask what does this look like
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your
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core message you know the marketing
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message you want to deliver
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is it needs to be defined before you
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even go and script a video
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because a lot of me a lot of people may
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feel and maybe this is you included
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that you don't know what to say because
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you don't know how to talk about what
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you do in your business
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sometimes you may feel like you may know
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how to talk about what you do
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but maybe it's not working that's
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because you're not doing it in the most
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powerful way
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and in order to do that in order to get
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people to really resonate with what
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you're saying
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you need to craft a more
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powerful and clear brand message uh we
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have
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a framework called story supply that we
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help people do that with because
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that messaging piece is essential for
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you to actually do marketing right if
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you have
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uh an unclear or a poor
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messaging um a poor message
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inside of your marketing then your
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marketing won't work and then of course
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your videos will work because then
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you know this is part of the framework
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actually of content supply
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is a focus on messaging marketing then
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medium so the type of content you use
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and they all come you know one after
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another you have to first
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focus on your message then your
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marketing then your medium
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so make sure that you understand and
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have message clarity
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as one of the first steps because when
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you can do that then when you're
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scripting your marketing video
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you can feel confident that okay great i
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can hook them this way
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this is the type of person i'm speaking
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to here are their problems
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here's what they want here's their
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payoff here's the results that they want
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and then here's the plan i can present
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to them
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maybe here are some objections i can
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overcome all of these pieces that are
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common to
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messaging common to developing a more
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effective marketing plan fits inside
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of your marketing video script so
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consider that and then you also want to
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this is a big one you want to speak
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to your audience in a way that they can
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identify
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with the message so oftentimes you can
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do this early on in the hook or shortly
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after the hook
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to your marketing video where you can
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literally call out their identity
361
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hey entrepreneurs hey course creators
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hey
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thought leaders hey nonprofit business
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owners
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uh hey visionaries whatever the identity
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may be
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to your audience that you're speaking to
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call them out so that way they can
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self-identify
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and then be like okay i'll keep watching
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because this is definitely for me or
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i know of someone who this video is for
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so definitely speak to them and use
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words like
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you you've got to do this notice that i
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just did it there
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you got to do this use you and less of i
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uh and the more you use you
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the better that you will be set up to
380
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succeed
381
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with your marketing video messages and
382
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then you also want to make sure you have
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a conversation so
384
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i would say having conversation comes in
385
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multiple forms one
386
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is making sure that when you script a
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video
388
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that it sounds conversational that
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you're not using language say that would
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be
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you wouldn't use in a conversation
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having with a friend
393
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you also want to use simple language
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let's say people who are not familiar
395
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with
396
00:13:52,240 --> 00:13:57,279
your industry as much or the industry
397
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language like you know if you're
398
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speaking all this marketing language
399
00:13:59,600 --> 00:14:04,079
then you want to try to simplify it as
400
00:14:02,160 --> 00:14:05,839
much as possible
401
00:14:04,079 --> 00:14:07,920
and then also it also comes down to your
402
00:14:05,839 --> 00:14:11,519
delivery you also don't want to be
403
00:14:07,920 --> 00:14:15,360
too monotone even if you may have
404
00:14:11,519 --> 00:14:17,120
no no you know even if you don't have um
405
00:14:15,360 --> 00:14:18,560
even if you have conversations that can
406
00:14:17,120 --> 00:14:21,680
often be monotone
407
00:14:18,560 --> 00:14:24,079
you want to definitely
408
00:14:21,680 --> 00:14:25,279
deliver your message with more of a
409
00:14:24,079 --> 00:14:28,240
powerful voice
410
00:14:25,279 --> 00:14:29,199
but don't do so in a way that is
411
00:14:28,240 --> 00:14:31,680
inauthentic
412
00:14:29,199 --> 00:14:33,440
and overdone and i i've definitely found
413
00:14:31,680 --> 00:14:35,519
to speak to an eye moment
414
00:14:33,440 --> 00:14:37,120
you know personal experience there's
415
00:14:35,519 --> 00:14:38,320
been times and this is definitely coming
416
00:14:37,120 --> 00:14:40,560
down to
417
00:14:38,320 --> 00:14:43,040
how you develop your own brand voice and
418
00:14:40,560 --> 00:14:45,680
your ability to be confident on camera
419
00:14:43,040 --> 00:14:47,120
is through trial and error there's been
420
00:14:45,680 --> 00:14:50,240
many videos
421
00:14:47,120 --> 00:14:53,360
uh that i have recorded
422
00:14:50,240 --> 00:14:56,959
many published some maybe not published
423
00:14:53,360 --> 00:14:59,760
that were kind of inauthentic to
424
00:14:56,959 --> 00:15:00,560
who i was i had friends or colleagues
425
00:14:59,760 --> 00:15:02,800
saying
426
00:15:00,560 --> 00:15:03,839
oh i love that video but you know it
427
00:15:02,800 --> 00:15:08,079
didn't seem like
428
00:15:03,839 --> 00:15:10,720
the true down it's because i was
429
00:15:08,079 --> 00:15:11,360
not trying to be someone i'm not but i
430
00:15:10,720 --> 00:15:13,440
was
431
00:15:11,360 --> 00:15:15,199
delivering with far too much energy and
432
00:15:13,440 --> 00:15:18,320
making it less conversational
433
00:15:15,199 --> 00:15:19,839
so focus on having a conversation with
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00:15:18,320 --> 00:15:21,519
those you're talking to even
435
00:15:19,839 --> 00:15:24,000
if you're just looking at a camera or
436
00:15:21,519 --> 00:15:27,839
your computer as you're doing it
437
00:15:24,000 --> 00:15:31,440
another piece is you want to make it
438
00:15:27,839 --> 00:15:32,480
concise so for your marketing video make
439
00:15:31,440 --> 00:15:34,320
it concise
440
00:15:32,480 --> 00:15:35,600
this video is going to end up being or
441
00:15:34,320 --> 00:15:37,199
you know if you're listening to this as
442
00:15:35,600 --> 00:15:37,920
a podcast for example this is going to
443
00:15:37,199 --> 00:15:40,560
be
444
00:15:37,920 --> 00:15:41,440
longer form not as concise but if you
445
00:15:40,560 --> 00:15:44,560
under if you
446
00:15:41,440 --> 00:15:47,120
look at it as this the messages
447
00:15:44,560 --> 00:15:49,040
within it can be concise meaning i can
448
00:15:47,120 --> 00:15:50,320
repurpose these messages and turn them
449
00:15:49,040 --> 00:15:53,120
into ads
450
00:15:50,320 --> 00:15:54,399
um the central message though needs to
451
00:15:53,120 --> 00:15:57,680
be concise
452
00:15:54,399 --> 00:16:00,639
and simple and to the point and not
453
00:15:57,680 --> 00:16:01,040
beating around the bush and so this is
454
00:16:00,639 --> 00:16:04,399
more
455
00:16:01,040 --> 00:16:08,000
of an education related message
456
00:16:04,399 --> 00:16:10,639
versus say a strictly ad
457
00:16:08,000 --> 00:16:11,680
you know marketing message and so that
458
00:16:10,639 --> 00:16:13,199
can
459
00:16:11,680 --> 00:16:14,959
provide the opportunity to make more
460
00:16:13,199 --> 00:16:17,120
long form and that's what you see often
461
00:16:14,959 --> 00:16:20,320
with youtube videos but even youtube
462
00:16:17,120 --> 00:16:22,160
for example is testing different
463
00:16:20,320 --> 00:16:24,000
shorter form videos although they've
464
00:16:22,160 --> 00:16:25,120
historically have favored longer form
465
00:16:24,000 --> 00:16:26,959
content
466
00:16:25,120 --> 00:16:28,959
so consider that in keeping your message
467
00:16:26,959 --> 00:16:31,360
concise and concise
468
00:16:28,959 --> 00:16:33,680
and then you also want to practice your
469
00:16:31,360 --> 00:16:36,959
script before you even go to record it
470
00:16:33,680 --> 00:16:38,320
uh and this comes uh this helps out with
471
00:16:36,959 --> 00:16:40,800
the conversationalists
472
00:16:38,320 --> 00:16:42,880
uh making it sound like a conversation
473
00:16:40,800 --> 00:16:44,079
um where you do what we call a table
474
00:16:42,880 --> 00:16:45,600
read
475
00:16:44,079 --> 00:16:47,920
actors do this all the time before they
476
00:16:45,600 --> 00:16:49,440
go and record their shows or movies
477
00:16:47,920 --> 00:16:51,519
is they do a table read they read
478
00:16:49,440 --> 00:16:54,320
through and practice
479
00:16:51,519 --> 00:16:55,199
their delivery uh and as you do this for
480
00:16:54,320 --> 00:16:58,079
yourself
481
00:16:55,199 --> 00:16:59,440
and making sure that there's no typos it
482
00:16:58,079 --> 00:17:01,040
sounds natural
483
00:16:59,440 --> 00:17:03,040
then you can go and fix and do a new
484
00:17:01,040 --> 00:17:04,720
draft of your script
485
00:17:03,040 --> 00:17:06,240
if it needs that kind of overhaul so
486
00:17:04,720 --> 00:17:08,559
that's a definitely central face before
487
00:17:06,240 --> 00:17:11,439
you go and hit record
488
00:17:08,559 --> 00:17:11,919
there are times that you find you may do
489
00:17:11,439 --> 00:17:14,160
the first
490
00:17:11,919 --> 00:17:15,120
draft of a script and never read it
491
00:17:14,160 --> 00:17:17,919
until you
492
00:17:15,120 --> 00:17:18,799
go to hit record that can kind of set
493
00:17:17,919 --> 00:17:21,520
you up for
494
00:17:18,799 --> 00:17:23,760
a tricky place to be in because then
495
00:17:21,520 --> 00:17:25,360
you'll you may have to do more takes
496
00:17:23,760 --> 00:17:27,839
you may fumble you may look
497
00:17:25,360 --> 00:17:30,320
unprofessional you may be like ooh
498
00:17:27,839 --> 00:17:31,360
there's another blooper bloopers and
499
00:17:30,320 --> 00:17:33,600
retakes are
500
00:17:31,360 --> 00:17:34,720
normal but why not give yourself the
501
00:17:33,600 --> 00:17:36,320
confidence that you know what you're
502
00:17:34,720 --> 00:17:37,520
going to say in your videos by reading
503
00:17:36,320 --> 00:17:40,080
them
504
00:17:37,520 --> 00:17:42,960
days beforehand if not weeks beforehand
505
00:17:40,080 --> 00:17:45,120
and prepping to film because oftentimes
506
00:17:42,960 --> 00:17:46,480
one thing that we recommend is batch
507
00:17:45,120 --> 00:17:49,760
content creation
508
00:17:46,480 --> 00:17:52,080
script a series of marketing videos
509
00:17:49,760 --> 00:17:53,200
weeks before you end up actually
510
00:17:52,080 --> 00:17:55,679
recording them
511
00:17:53,200 --> 00:17:57,280
and then record them all at once in a
512
00:17:55,679 --> 00:17:58,320
multiple hours
513
00:17:57,280 --> 00:18:00,160
and then that way you can get them
514
00:17:58,320 --> 00:18:00,880
recorded for months to come whether it's
515
00:18:00,160 --> 00:18:04,400
a series of
516
00:18:00,880 --> 00:18:07,200
new ads you're doing new youtube videos
517
00:18:04,400 --> 00:18:07,760
whatever it may be for your customers
518
00:18:07,200 --> 00:18:11,440
okay
519
00:18:07,760 --> 00:18:15,039
so those are some strategies to consider
520
00:18:11,440 --> 00:18:17,120
um when it comes down to scripting
521
00:18:15,039 --> 00:18:18,960
more effective marketing videos and
522
00:18:17,120 --> 00:18:21,039
giving you that confidence
523
00:18:18,960 --> 00:18:22,799
and one thing that i definitely
524
00:18:21,039 --> 00:18:24,080
recommend in doing so as well as you go
525
00:18:22,799 --> 00:18:26,720
to plan it out
526
00:18:24,080 --> 00:18:28,080
is again focus on message clarity first
527
00:18:26,720 --> 00:18:30,480
knowing how to talk
528
00:18:28,080 --> 00:18:32,960
about your customers and then to your
529
00:18:30,480 --> 00:18:35,919
customers in a way that gets them to
530
00:18:32,960 --> 00:18:37,360
know why they need to watch or receive
531
00:18:35,919 --> 00:18:39,919
your message
532
00:18:37,360 --> 00:18:40,640
feel your marketing fill your message
533
00:18:39,919 --> 00:18:42,240
and then
534
00:18:40,640 --> 00:18:44,160
know what they're supposed to do so the
535
00:18:42,240 --> 00:18:46,000
know the feel and the do
536
00:18:44,160 --> 00:18:47,600
and in doing so you can connect with
537
00:18:46,000 --> 00:18:51,200
them and then you can
538
00:18:47,600 --> 00:18:53,679
inspire them to take action and
539
00:18:51,200 --> 00:18:54,240
again there is a resource to help you
540
00:18:53,679 --> 00:18:56,559
with this
541
00:18:54,240 --> 00:18:58,160
uh you go to com slash resources called
542
00:18:56,559 --> 00:19:01,120
video spy scripts
543
00:18:58,160 --> 00:19:01,840
it's a free video scripting guide book
544
00:19:01,120 --> 00:19:04,160
that helps you
545
00:19:01,840 --> 00:19:05,200
get started to plan script and outline
546
00:19:04,160 --> 00:19:08,320
your marketing
547
00:19:05,200 --> 00:19:11,120
messages alright so go off
548
00:19:08,320 --> 00:19:12,480
get your videos scripted get them
549
00:19:11,120 --> 00:19:15,919
recorded and get them
550
00:19:12,480 --> 00:19:19,280
published don't allow the
551
00:19:15,919 --> 00:19:22,960
perfection of the perfectly edited video
552
00:19:19,280 --> 00:19:25,120
or the perfectly crafted and scripted
553
00:19:22,960 --> 00:19:27,200
marketing message to keep you from
554
00:19:25,120 --> 00:19:28,480
simply just publishing and testing these
555
00:19:27,200 --> 00:19:30,960
messages
556
00:19:28,480 --> 00:19:31,679
and getting more confident with being on
557
00:19:30,960 --> 00:19:34,000
camera
558
00:19:31,679 --> 00:19:36,160
because bni camera will make the
559
00:19:34,000 --> 00:19:39,520
difference between you being
560
00:19:36,160 --> 00:19:41,600
visible and invisible in your industry
561
00:19:39,520 --> 00:19:42,960
and what that means is the difference
562
00:19:41,600 --> 00:19:45,120
between invisibility
563
00:19:42,960 --> 00:19:47,120
and visibility is the fact that your
564
00:19:45,120 --> 00:19:49,520
customers will your audience will
565
00:19:47,120 --> 00:19:51,039
actually know you exist and then be
566
00:19:49,520 --> 00:19:53,600
inspired to take action
567
00:19:51,039 --> 00:19:54,880
with your business over any other to
568
00:19:53,600 --> 00:19:55,919
buying your products and services and
569
00:19:54,880 --> 00:19:57,280
help you grow your business in the
570
00:19:55,919 --> 00:19:58,880
process
571
00:19:57,280 --> 00:20:00,799
all right take that to heart and
572
00:19:58,880 --> 00:20:02,400
implement it right now and go off and
573
00:20:00,799 --> 00:20:04,799
create your marketing videos
574
00:20:02,400 --> 00:20:07,840
thanks for watching and we'll see you on
575
00:20:04,799 --> 00:20:07,840
a future video
