In this week's episode we take a deep-dive into one of the 3 essential building blocks of successful video content — PURPOSE.
Defining your purpose for each video to fit your brand and video marketing messaging and strategy is essential to successful video marketing content.
Don’t overwhelm your audience with more than one purpose (or topic) per video, especially for awareness on social media.And make sure you’re clear on your message so you can know how to talk about what you do and why in a simple yet powerful way.
Most people and brands struggle to get the visibility and attention they need to stand out and grow their business.
Often, this makes them feel overwhelmed as they try to do all the things to grow a business that matters while serving their audience with great products and a powerful message.It's difficult to be successful with video without a clear plan and knowledge about how video, marketing, and messaging actually works to attract and genuinely sell an audience of buyers.
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