Learn everything you need to know to grow your business with the power of video and become a more confident creator and marketer.
Here’s a simple plan for you!
Purpose. People. Platform.
Purpose should be at the forefront of your video strategy.
What result do you want your videos to create for your business?
Don’t overwhelm your audience with more than one purpose (or topic) per video, especially for awareness on social media.
And make sure you’re clear on your message so you can know how to talk about what you do and why in a simple yet powerful way.
People should be the primary focus of your video messages.
People are your ultimate buyers and will determine the success of your business.
So know exactly who you’re talking to in your videos.
What do they want? What are they struggling with? What stories can you share in order to help them transform beliefs?
Who are your customers?
Narrowing down your audience to a specific person will help you create a far more targeted and successful video.
Don’t include everyone. Know who you’re talking to and use their name and language to make the messaging about them.
Optimize each video for the platform of distribution. Each platform requires different sizes, lengths and design changes.
Keep your videos short and to the point because attention span is limited.
Add a call to action at the end of your video. Let them know what they should do next.
You want to increase engagement, CTR, likes, shares, comments and so much more so your videos are successful!
Planning your videos is vital to a successful video. Most of the work should happen before you even hit record.
Here’s your quick reference checklist to make sure you’re on the right track with your video strategy.
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