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[Music]
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hey guys
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welcome to the video marketing made easy
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podcast where we believe that video is
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the most powerful way to monetize your
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message
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stand out in the market grow your
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business i'm josh crandall so
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in this podcast we talk about practical
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strategies to grow your business with
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video
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uh so if you struggle with growing your
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audience and getting the word out about
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your product or service
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we're here to help uh yeah like i said
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i'm josh crandall and i want to take you
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through uh today
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a little bit about um uh why businesses
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avoid using video
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uh in their marketing and why you
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shouldn't be afraid to
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uh also i'm gonna give you a few tips on
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uh
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what you can do to begin today to take
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that step towards using
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video uh in your marketing with your
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business
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and uh and a whole host of reasons why
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you should um
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so you've probably heard it said before
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that video is king
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well that is so true and and
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i'm here to tell you why basically you
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can convey
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such an immense amount of information in
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such a short amount of time
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with video it's uh it's one of the most
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powerful ways to
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connect with your audience um without
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being there
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in front of them without shaking their
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hand they can connect with you uh
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visually emotionally um they can become
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invested
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in you and your mission um through that
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video
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you know medium that weights that you
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can really connect with them
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you know it's it's catchy um yeah we've
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all experienced it you see something
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you know whether that's on a screen as
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you're as you're waiting in an office
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or or you've been scrolling on facebook
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scrolling social media
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uh anywhere really like even the weather
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channel like i
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i get i get snagged up on some of those
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videos as i'm
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checking the weather for the day i mean
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uh you see something catchy and you want
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to spend your time there
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or you're willing to invest the time to
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uh to watch video is such a powerful way
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it is king it's it's how you connect um
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so so so then why are people so scared
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to use
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it right um i mean there's a host a
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whole host of reasons why
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um but uh and we can we'll kick things
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off with uh
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you know maybe maybe the the problem is
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uh it takes too much time maybe it's too
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expensive maybe you don't have the
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resources
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uh well let's let's let's kind of break
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that down do you know back
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back maybe 10 15 maybe even five years
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ago i mean
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video and creation creation video
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creation creating videos was a
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really heavy lift um you
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you know and that was due to a lot of
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reasons but
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let's talk about tech first you know
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tech technology on all fronts
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uh even five years ago was is just so
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vastly different
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cameras are expensive lights are heavy
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and and expensive um you know we're
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using leds today
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uh back then you're using tungsten
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lights they got super hot they're so
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heavy the
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you know you knew had you had to know
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how to manage you know all these pieces
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of production gear
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um you know it wasn't as straightforward
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as it is today
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the manpower required um to create
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videos
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was more um computers to process
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everything i mean
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you think about you know when they used
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to load tape in and
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and then take the tape out and
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physically cut
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to be able to edit uh anything i mean
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it's it's crazy the
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the amount of resources
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money and just energy was needed to pull
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off something like video and so it was
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expensive
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um also like broadcasting uh
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broadcasting your message i mean you
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really needed to put this on
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you know the local news for crying out
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loud
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uh or national tv but but that's what
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made it king
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right is is that's the medium that was
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getting into your home back then that
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was
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you know you'd sit down and watch your
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scheduled you know content
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and uh and you'd see the advertisements
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that come across there
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and uh it really was a big deal uh but
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you're looking at things today
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and it's just it's just amazing the the
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amount of improvements that have been
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made to the
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whole you know way that marketing is
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even presented to you
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uh everyone has a smartphone in their
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pocket you're able to
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watch as many ads as you're presented
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with you know as soon as you open an app
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really it could be just about any app
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that you open could have an
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advertisement
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um so it's such a way to reach people so
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much faster and so much easier
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with so much less energy and it's just
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it's just amazing
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you know how far we've come in that
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regard but basically
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everyone nowadays has a smartphone in
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their pocket i mean
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mine i've got i've got two lenses on
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here
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i've got two lenses to help me tell my
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story
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and i can open this up and i can
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um i can you know i can do a podcast
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from here
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i could uh i could shoot a video i can
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edit a video i can
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i can serve you know my audience
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with what i have in my pocket and that's
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just incredible
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um so the technology is there it's
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condensed you're able to capture that
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you're able to
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you know deliver it without hiring
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somebody to do that or hiring a whole
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team for you to do that um
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so you know that's it
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this uh it's a big step up when you can
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basically get a home studio in a bedroom
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you know in your house for under two
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thousand dollars i mean go
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look at it you know on youtube you can
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uh you can look up resources for people
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that have actually said okay here's
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here's your camera here's a lens
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here's here's your microphone here's
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your light you can assemble it all in
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this table and you're good
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like it is just amazing your internet
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speeds i'm sitting here i'm i'm
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talking to you you know if you're
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watching i'm talking to you through a
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camera that's connected to my computer
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um and the internet is so you know that
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i'm
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paying for my home is you know which
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which is a basic
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need now for a lot of at least american
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families
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you know that is able to broadcast this
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to
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an audience of you know it's it's pretty
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much limitless so
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so really there's been so much evolution
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as far as like
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video being accessible and really
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what's standing in your way then if
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you're looking at
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you know budget and resources for just
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getting marketing
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video content out there is really just
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the knowledge that it takes to
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operate that camera or to edit it and
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then to
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you know put it out there so
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so you know like like um so
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i guess i'll give you an example of uh
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of this whole
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this whole like money energy resources
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thing so
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i was a video intern at the los angeles
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county fire department and i actually
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got
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hired on back there as well but
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um before i got there i used to work in
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their bunker
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which is like a it was i mean i could i
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called it the bunker
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but basically it was this huge concrete
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room
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where we would edit our videos we had
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all the the storage there and whatever
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and attached to that was a
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a studio that we could film in and then
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another studio on the back end
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editing bays and but the whole first
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room where i
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worked uh the whole thing was taken up
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by this
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these broadcast uh machines and
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equipment
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that were used way back in the day when
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they would develop their content
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um and i really hope i'm not making some
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people feel
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really old right now but basically
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the uh the guys prior to me they
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um they got approved to just rip it all
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out
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and get rid of it and practically put it
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in a museum uh
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and what replaced it really only took up
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about eight to ten percent
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of the room so we've come such a long
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way uh
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really the technology and
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um you know resources are right at our
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fingertips
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if we just learn how to how to use them
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um
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so so is great looking video
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that's you know is that is great looking
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video still expensive in today's
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world well yeah it is um
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you can still there's there's a reason
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why you can hire a team of professionals
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to come in and film your video
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um every aspect of video production can
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be a profession
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uh you know you got the audio you have
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your your video
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you've got color correction you've got
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editing you've got
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you know how it how the image looks your
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directors of photography etc there's
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there's so many roles and professions
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that go into making a video
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that yes a professional you know
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video work is going to cost money but
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can you do it
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well yes exactly you can
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um so
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with the with the right resources and
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the right knowledge you can create
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content
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with such minimal technology today that
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it can far surpass the reach of
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i mean you think about a movie being
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made right hundreds of millions of
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dollars
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and hollywood will make this movie and
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they'll put it out and they'll make that
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money back
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but you can still rub shoulders with
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people that haven't seen that movie
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um whereas you know a guy on a long
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board
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drinking cranberry juice you know he can
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get
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more views than a hollywood movie on his
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one little video
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coming out of the smartphone you know so
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so the power
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the power is there the power is is
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available to you
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so so what's stopping you
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from using video to uh
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to reach your audience you know and i i
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realize the change
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in technology is not the only thing
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holding people back from music video
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like uh you know like i said all these
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aspects or
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careers so you could have your knowledge
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limitations or time limitations the time
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it takes to actually learn how to use
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these things
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um it does take time it takes an
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investment you learn and you grow
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there's a lot of people out there that
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are naturals at doing this but
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but still like it takes that time uh
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money limitations
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um you know you can get a really good
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decent looking video out of your
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smartphone yes but if you want to step
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up and buy a physical camera with a lens
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and get some depth of field there
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you know it's going to take some
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investment um
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you know and there's the the limitation
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or the the
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thing holding you back might be a fear
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of being on camera right
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uh fear of putting yourself out there in
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the wrong light or the wrong way
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but uh but i'm here to tell you that the
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uh
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the benefits of learning
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um how to make videos or and the
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benefits of using them to market your
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business
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they far surpass the fears that are
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stopping you from doing so
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and and you know i i'll support that
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with a few you know kind of statistics
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00:11:14,320 --> 00:11:18,560
here but basically
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um four times as many people they want
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to watch marketing content they want to
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watch videos
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more so than they want to read about it
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you know so if you
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if you have a great you know i'm not
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downplaying website here but
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he got a good website and you got good
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content
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that's great like here you're at a great
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00:11:34,000 --> 00:11:36,560
starting point there's so much that goes
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into your website
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um there that you need it to look good
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and professional
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in order to be able to sell but your
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audience wants to watch
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video and they're four times more likely
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to
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do that than to read about it uh
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social media facebook on facebook
358
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over 100 million hours of video are
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watched
360
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over facebook every day
361
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just let that sink in um
362
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everyone's consuming it i say everyone i
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00:12:08,399 --> 00:12:10,560
mean
364
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whoever's using social media is
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consuming that um
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and they are bringing themselves to that
367
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platform
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to watch videos uh marketers that use
369
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video
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they grow revenue almost 50 percent
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faster than
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non-video users so think about that what
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are you doing
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to market your business what are the
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methods that
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that you use and
377
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think about if you're not using video
378
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think about
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00:12:39,600 --> 00:12:45,279
um what it would be like to grow your
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revenue 50 times faster by
381
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starting a video plan
382
00:12:48,480 --> 00:12:51,600
and uh you know over 50 of marketing
383
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pros
384
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they say that video is the best type of
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content with the best return
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on investment you know that's that's the
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00:12:57,760 --> 00:13:00,639
marketing process say that so from their
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experience
389
00:13:00,639 --> 00:13:04,320
and there's a lot that goes into that um
390
00:13:03,040 --> 00:13:05,040
you know where i came from from a
391
00:13:04,320 --> 00:13:08,079
full-time
392
00:13:05,040 --> 00:13:10,480
line of work we had a marketing team
393
00:13:08,079 --> 00:13:12,639
uh that met with another marketing team
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in this big corporation to
395
00:13:12,639 --> 00:13:16,720
to really track uh where our views were
396
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coming from
397
00:13:16,720 --> 00:13:20,399
where people were clicking we know why
398
00:13:18,639 --> 00:13:23,200
were they clicking
399
00:13:20,399 --> 00:13:24,240
we came up with these funnels about like
400
00:13:23,200 --> 00:13:25,760
all right here's where they're coming
401
00:13:24,240 --> 00:13:26,720
from and here's where they're
402
00:13:25,760 --> 00:13:28,160
they're moving here's what they're
403
00:13:26,720 --> 00:13:28,880
spending their time and this is how you
404
00:13:28,160 --> 00:13:31,680
know we
405
00:13:28,880 --> 00:13:33,200
we turn them around and and uh see some
406
00:13:31,680 --> 00:13:37,360
actionable items
407
00:13:33,200 --> 00:13:38,959
um so the so the there's a lot of
408
00:13:37,360 --> 00:13:41,760
what i'm saying here is there's a lot of
409
00:13:38,959 --> 00:13:43,279
analysis that goes into
410
00:13:41,760 --> 00:13:44,880
marketing and there's a lot of money
411
00:13:43,279 --> 00:13:46,079
invested at so that people can say all
412
00:13:44,880 --> 00:13:48,079
right we're
413
00:13:46,079 --> 00:13:51,120
things are working here let's spend our
414
00:13:48,079 --> 00:13:52,959
money here uh et cetera so
415
00:13:51,120 --> 00:13:54,240
if you know 50 of those marketing
416
00:13:52,959 --> 00:13:56,480
professionals say that
417
00:13:54,240 --> 00:13:58,000
video has the best return on your
418
00:13:56,480 --> 00:14:00,160
investment
419
00:13:58,000 --> 00:14:02,560
uh let me just think about that think
420
00:14:00,160 --> 00:14:06,079
about what you could do today
421
00:14:02,560 --> 00:14:08,720
to start your video plan to disseminate
422
00:14:06,079 --> 00:14:08,720
your content
423
00:14:09,440 --> 00:14:16,880
so also here uh visual content
424
00:14:14,079 --> 00:14:18,399
uh is 40 times more likely to be shared
425
00:14:16,880 --> 00:14:20,959
on social media than
426
00:14:18,399 --> 00:14:22,160
other types of content and think about
427
00:14:20,959 --> 00:14:24,720
that i'm trying to think of any time
428
00:14:22,160 --> 00:14:27,440
i've seen a viral
429
00:14:24,720 --> 00:14:29,360
i guess i guess memes or memes or some
430
00:14:27,440 --> 00:14:32,720
some viral visual information
431
00:14:29,360 --> 00:14:35,760
uh but like
432
00:14:32,720 --> 00:14:38,880
music that doesn't have video
433
00:14:35,760 --> 00:14:41,279
i you know just that visual content it's
434
00:14:38,880 --> 00:14:42,560
it's so much more likely to be shared
435
00:14:41,279 --> 00:14:44,079
and when you are
436
00:14:42,560 --> 00:14:45,760
when you have information that can be
437
00:14:44,079 --> 00:14:48,480
shared you know that's
438
00:14:45,760 --> 00:14:50,320
a lot of times word of mouth these days
439
00:14:48,480 --> 00:14:53,440
especially if you're looking at
440
00:14:50,320 --> 00:14:54,560
social media as um
441
00:14:53,440 --> 00:14:57,199
you know the place where people are
442
00:14:54,560 --> 00:14:58,800
gathering these days uh
443
00:14:57,199 --> 00:15:01,839
i mean i'm talking specifically about
444
00:14:58,800 --> 00:15:03,680
covid uh and any restrictions on
445
00:15:01,839 --> 00:15:05,920
you know being out you know we've had
446
00:15:03,680 --> 00:15:08,079
these necessary quarantines but
447
00:15:05,920 --> 00:15:08,959
word of mouth really was what's going on
448
00:15:08,079 --> 00:15:12,480
online right
449
00:15:08,959 --> 00:15:14,399
so people are way more likely to share
450
00:15:12,480 --> 00:15:15,920
this visual content social media than
451
00:15:14,399 --> 00:15:16,800
any other type of content that you put
452
00:15:15,920 --> 00:15:20,000
out there
453
00:15:16,800 --> 00:15:21,760
uh from your business um so
454
00:15:20,000 --> 00:15:23,120
so i mean this is a lot of information
455
00:15:21,760 --> 00:15:26,079
right uh
456
00:15:23,120 --> 00:15:27,600
and uh got this podcast going you know
457
00:15:26,079 --> 00:15:29,920
teaching you a little about uh
458
00:15:27,600 --> 00:15:31,120
how to make your you know your videos
459
00:15:29,920 --> 00:15:35,040
successful well
460
00:15:31,120 --> 00:15:37,279
well where do you start so
461
00:15:35,040 --> 00:15:39,680
so i'm gonna point you to uh a few
462
00:15:37,279 --> 00:15:44,480
resources here in just a minute
463
00:15:39,680 --> 00:15:46,639
but basically if you go onto our website
464
00:15:44,480 --> 00:15:48,720
and look up video supply dot com slash
465
00:15:46,639 --> 00:15:52,160
resources
466
00:15:48,720 --> 00:15:55,279
there are many many guides that can
467
00:15:52,160 --> 00:15:57,680
help you start
468
00:15:55,279 --> 00:15:59,519
using video in your business we've got
469
00:15:57,680 --> 00:16:02,320
the video scripting guide
470
00:15:59,519 --> 00:16:03,920
five video marketing mistakes video
471
00:16:02,320 --> 00:16:06,560
marketing guide
472
00:16:03,920 --> 00:16:07,680
brand messaging guide marketing plan
473
00:16:06,560 --> 00:16:10,320
guide
474
00:16:07,680 --> 00:16:12,720
and uh and you can go you know on our
475
00:16:10,320 --> 00:16:15,360
site and download those for free today
476
00:16:12,720 --> 00:16:16,880
and start filling them out they've got
477
00:16:15,360 --> 00:16:17,519
prompts they've got questions they've
478
00:16:16,880 --> 00:16:20,240
got
479
00:16:17,519 --> 00:16:22,000
you know things for you to do to really
480
00:16:20,240 --> 00:16:24,800
narrow down what it is that
481
00:16:22,000 --> 00:16:26,480
you can do to begin your you know video
482
00:16:24,800 --> 00:16:30,079
creation process today
483
00:16:26,480 --> 00:16:33,279
uh but but where can you
484
00:16:30,079 --> 00:16:34,720
where can you start um so you could
485
00:16:33,279 --> 00:16:37,519
you know you could invest a little bit
486
00:16:34,720 --> 00:16:38,880
of time and energy to learn about
487
00:16:37,519 --> 00:16:41,519
what to do to make videos with the
488
00:16:38,880 --> 00:16:43,759
resources you have or how to do that
489
00:16:41,519 --> 00:16:45,440
um you know how to pull out your phone
490
00:16:43,759 --> 00:16:48,560
how to
491
00:16:45,440 --> 00:16:52,720
uh frame up a good-looking
492
00:16:48,560 --> 00:16:54,959
interview or uh you know
493
00:16:52,720 --> 00:16:56,240
how to edit it in a way that stands out
494
00:16:54,959 --> 00:16:58,560
above the rest
495
00:16:56,240 --> 00:16:59,839
you can go out and hire a videographer
496
00:16:58,560 --> 00:17:01,920
but uh
497
00:16:59,839 --> 00:17:04,640
you know the if you just hire a
498
00:17:01,920 --> 00:17:05,919
videographer to tell your story
499
00:17:04,640 --> 00:17:07,760
do they know how to help you in the way
500
00:17:05,919 --> 00:17:10,400
that benefits you the most
501
00:17:07,760 --> 00:17:12,160
you know sometimes sometimes your video
502
00:17:10,400 --> 00:17:14,000
your videographer may not be doing
503
00:17:12,160 --> 00:17:16,160
the best for you even though it may look
504
00:17:14,000 --> 00:17:17,360
good um
505
00:17:16,160 --> 00:17:20,400
so where can you go from there you can
506
00:17:17,360 --> 00:17:22,160
hire a marketing agency to help you out
507
00:17:20,400 --> 00:17:24,079
um you'll get some more resources there
508
00:17:22,160 --> 00:17:25,839
to get some experience there they can
509
00:17:24,079 --> 00:17:27,439
tap into the video resources to help
510
00:17:25,839 --> 00:17:28,960
develop content that can
511
00:17:27,439 --> 00:17:31,120
help you to share your message in the
512
00:17:28,960 --> 00:17:32,640
right way uh and to
513
00:17:31,120 --> 00:17:36,080
shed light on your brand in the in the
514
00:17:32,640 --> 00:17:37,760
right way but uh
515
00:17:36,080 --> 00:17:40,080
but uh you can definitely go to our
516
00:17:37,760 --> 00:17:41,440
website videosupply.com
517
00:17:40,080 --> 00:17:43,360
resources and you can download those
518
00:17:41,440 --> 00:17:45,120
guides and i recommend starting with the
519
00:17:43,360 --> 00:17:47,280
video scripting guide but really
520
00:17:45,120 --> 00:17:49,200
you should download all of them um to
521
00:17:47,280 --> 00:17:50,400
begin to to know where the the best
522
00:17:49,200 --> 00:17:53,760
place is to start
523
00:17:50,400 --> 00:17:54,640
uh but then there's us so i'm with video
524
00:17:53,760 --> 00:17:57,360
supply
525
00:17:54,640 --> 00:17:58,559
uh dallin who's typically a co-host on
526
00:17:57,360 --> 00:18:01,200
this podcast
527
00:17:58,559 --> 00:18:02,480
with content supply um you can discover
528
00:18:01,200 --> 00:18:04,640
uh or you can
529
00:18:02,480 --> 00:18:06,400
have a discovery call with us today uh
530
00:18:04,640 --> 00:18:07,760
we've got we've got links on our website
531
00:18:06,400 --> 00:18:09,840
that will take you to
532
00:18:07,760 --> 00:18:11,280
a page you can schedule a call you can
533
00:18:09,840 --> 00:18:14,480
talk to us and and we can
534
00:18:11,280 --> 00:18:16,640
really help you to dissect your audience
535
00:18:14,480 --> 00:18:18,240
i mean that sounds kind of gross but we
536
00:18:16,640 --> 00:18:20,400
uh we can get really help you get
537
00:18:18,240 --> 00:18:21,760
into the weeds and the inner workings of
538
00:18:20,400 --> 00:18:24,400
your audience
539
00:18:21,760 --> 00:18:25,360
um and pull out your audience's pain
540
00:18:24,400 --> 00:18:28,880
points
541
00:18:25,360 --> 00:18:31,760
what they want what they need
542
00:18:28,880 --> 00:18:32,640
how to communicate with them and how to
543
00:18:31,760 --> 00:18:35,520
help you truly
544
00:18:32,640 --> 00:18:36,240
reach your audience in the way that you
545
00:18:35,520 --> 00:18:38,320
can really
546
00:18:36,240 --> 00:18:39,840
start to connect with them and if you
547
00:18:38,320 --> 00:18:43,039
make that connection
548
00:18:39,840 --> 00:18:44,960
um you know and and are able to share it
549
00:18:43,039 --> 00:18:47,039
on the platforms that you'll define
550
00:18:44,960 --> 00:18:48,400
through these guides you'll be able to
551
00:18:47,039 --> 00:18:52,160
reach your audience you'll be
552
00:18:48,400 --> 00:18:55,440
really able to connect there and to
553
00:18:52,160 --> 00:18:56,960
um to maximize
554
00:18:55,440 --> 00:18:59,600
the the technologies that you already
555
00:18:56,960 --> 00:19:02,559
have and the platforms that are so
556
00:18:59,600 --> 00:19:03,919
readily available to you to be able to
557
00:19:02,559 --> 00:19:07,360
and grow your business
558
00:19:03,919 --> 00:19:10,240
you know i mean up to 50 50 more than
559
00:19:07,360 --> 00:19:11,679
non-video users
560
00:19:10,240 --> 00:19:13,360
so start today you know if you're
561
00:19:11,679 --> 00:19:16,240
watching this podcast uh
562
00:19:13,360 --> 00:19:17,200
make sure to to subscribe to it or
563
00:19:16,240 --> 00:19:18,960
download every week
564
00:19:17,200 --> 00:19:21,280
we we have content new content every
565
00:19:18,960 --> 00:19:22,640
week and you can watch this podcast on
566
00:19:21,280 --> 00:19:25,200
youtube
567
00:19:22,640 --> 00:19:26,960
and we really go into you know a lot of
568
00:19:25,200 --> 00:19:28,799
those aspects about breaking down your
569
00:19:26,960 --> 00:19:29,919
audience about defining your platform
570
00:19:28,799 --> 00:19:31,360
and your purpose
571
00:19:29,919 --> 00:19:33,280
you know how to approach your audience
572
00:19:31,360 --> 00:19:36,080
in such a way to you know
573
00:19:33,280 --> 00:19:36,960
stand out profitably in the marketplace
574
00:19:36,080 --> 00:19:38,720
and so
575
00:19:36,960 --> 00:19:41,039
i recommend you know subscribing to us
576
00:19:38,720 --> 00:19:42,000
on youtube uh listen to us every week on
577
00:19:41,039 --> 00:19:44,480
uh
578
00:19:42,000 --> 00:19:45,120
on the the podcast and uh subscribe to
579
00:19:44,480 --> 00:19:48,240
us
580
00:19:45,120 --> 00:19:48,559
um and we'll really be able to show with
581
00:19:48,240 --> 00:19:52,559
you
582
00:19:48,559 --> 00:19:56,000
share with you how you know we can
583
00:19:52,559 --> 00:19:57,840
help you to stand out in your
584
00:19:56,000 --> 00:20:00,559
in your market and to grow your business
585
00:19:57,840 --> 00:20:02,159
so thanks again for joining today
586
00:20:00,559 --> 00:20:04,039
uh one more time i'll leave you with
587
00:20:02,159 --> 00:20:07,440
that resource it is uh
588
00:20:04,039 --> 00:20:08,400
videosupply.com resources and uh really
589
00:20:07,440 --> 00:20:11,039
hope to see you guys
590
00:20:08,400 --> 00:20:12,570
on our upcoming podcast so stay tuned
591
00:20:11,039 --> 00:20:18,840
for more
592
00:20:12,570 --> 00:20:21,840
[Music]
593
00:20:18,840 --> 00:20:21,840
thanks
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00:20:22,080 --> 00:20:24,159
you
