How do you create testimonial
videos that Sell? Welcome to
Video Marketing Made Easy, where
we believe video is the most
powerful way to stand out in the
market, monetize your message
and grow your business. So when
it comes to testimonial video
creation,
let's talk about three essential
areas as to why it will benefit
your business to invest in these
types of videos. First off, it's
authentic, it's genuine, when
you can put the face of your
best fit clients and customers
on a video showing their face,
their eyes, hearing their voice,
hearing their personal story and
journey. It's powerful your
future clients who are going to
be paying you for your products
and services are going to want
to see people like them both in
appearance, but moreso in story,
because when somebody can see
and hear and experience a story,
testimonial, a case study in
video form, then they can build
that connection immediately and
be like, Okay, if that person
has gone through that
experience, they had that
struggle that problem first, and
then they had the solution
because of this company because
of this brand, then I think I
can trust them to it's that
authentic, genuine approach, and
one of the most effective
selling tools out there. The
second benefit and reason why
you should be using testimonial
videos for your business is that
it's relevant. Relevance is
important in marketing. Because
if you're not relevant with the
message you're sharing and the
audience you're communicating it
to, then your content, your
videos are not going to work,
they're gonna they're gonna fall
flat. And all that marketing
investment you're making into
your video content is simply not
going to help you grow your
business. But with testimonial
videos, your clients, current
past clients are doing the
selling for you. They're making
the message and the products and
services that you believe in and
passionate about. And they're
making it relevant to the future
customers you're going to be
buying into your business. And
the third benefit to testimonial
videos is emotion. Emotion is
not always tears coming down the
face, there's ugly crying, sure.
And there's crying relevant to
the message being shared. And
emotions, not all about just
tears, other emotion comes down
to the storytelling that takes
place. The emotion relates to
the pains, and the feelings and
the beliefs and ideas that exist
around well hey, I was in this
place of struggle in paid. But
when I found this company, when
I found this product, when I
found the solution when I found
this person, you then my life
started to change, my business
started to change. And I found
that this pain I was in started
to alleviate slowly and
eventually it was eliminated
altogether. These types of
emotions and feelings that are
shared are some of the most
effective ways we are logical
beings as much as much as we are
emotional beings think of all
the times that you've
emotionally bought something
like when you're in the sugar
fix mood, I'm speaking from
experience and you do a late
night run to the grocery store
to grab some ice cream. Your
clients feel the same way about
the selling process you're doing
with testimonial videos, when
you can use that idea of hitting
those emotions of hey, I was
there. This is my before. And
now this is my after because of
this company because of this
person because again of this
product or service. So yes, I
talked about three benefits. But
let's give some bonuses.
testimonial videos create
credibility when you can have a
customer describe the
transformation they went through
and give specific statistics as
to hey, this company helped me
make this kind of money or help
me have this kind of
transformation and change my
life or business then it gives
you credibility. It gives you
some street cred that people can
believe and be like, hey, I want
similar results. I want my life
or my business to look like that
person in that testimony video,
that case study then they're
gonna call you up, they're gonna
visit your website, they're
gonna buy your product or
service to explore whether they
can get similar results. Another
benefit is leaning into user
generated testimonial videos
when you can get users to
naturally sing your praises and
talk about your products and
services without even your
prompting that goes to show that
you're doing a lot of things
right and your marketing efforts
because then you can grab those
testimonials and uses and other
promotional materials. Another
bonus tip is that testimonial
videos make your business and
your products and services more
practical and approachable off
In times a testimonial video not
only will have a talking head
interview like this, you know a
message like this, but it could
also be a demonstration of what
it looks like to be successful
using your product or service be
that physical or digital
product. When you can have a
customer successfully
demonstrate what it looks like
to be successful using or
implementing your product or
service, then it's an easy quick
sell to a future customer that
hey, I can easily do that as
well. And I need that right now.
So as these testimonial videos
are captured in different ways,
both from user generated to
professionally produced from a
team like video supply, or
captured in an interview on
Zoom, gather these together in
one place one hub on Google
Drive Dropbox and your local
storage, easy access by your
team. So that way, they can
insert these and a testimonial
compilation video, or in a
documentary, or in a sales
message or simply just upload it
and make it into an ad or social
post. Have it as a resource for
your marketing efforts. And your
promotional efforts by you and
your team. Because in doing so
then that's when you have
created testimony videos that
sell your products and services
help you stand out and truly
build up that trust with your
audience that
hey, if that person can do it, I
can do it too. When you're ready
to create your own professional
testimonial video that you can
use in your next social media
ad. Your next event your next
campaign sells video they go to
Video spy.com and book a call
with our team to learn more
about how we can create a
testimonial video for your
business. See you next time.
