welcome to the video marketing made easy podcast where we believe that video is the most
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powerful way to monetize your message
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stand out in the market and grow your
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business uh in this podcast we talk
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about practical strategies to grow your
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business with video so
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if you struggle with uh growing your
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audience and getting the word out about
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your product or service we're here to
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help you
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uh i'm josh crandall and uh we've got
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dalai need joining us again today hi
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dylan how you doing what's up everyone
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and uh we're going to be talking a
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little bit about gear today
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uh we'll be going over some gear some
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some syndromes you might face
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some uh we'll hand over some valuable
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information
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yeah valuable information on the gear
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required for content creation
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and uh dallin did a solo creator
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workshop what was this was this last
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week down it was last week same day
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yeah exactly a week ago um made it
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available because we were recording some
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training
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um for all you here and then
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an audience and customers elsewhere as
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well and so
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yeah we are we're going to pull some
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nuggets from that workshop and share it
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with you today
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yeah and uh where can they go i mean
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they can
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people can go visit this website again
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you where you basically
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or this this workshop where you
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basically took them through how to make
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yourself look
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amazing uh on camera in your home studio
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uh much like down is set up right here
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yeah you know and it's a lot more simple
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than you think sometimes
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it's a few gear choices to get in your
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place
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your space um but yeah go to video
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supply dot com
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workshop so you can learn more about
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what we did we made it free to everyone
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and then we
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we now have it as just a small paid
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workshop but
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it's about two and a half hours long
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there's a workbook that goes along with
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it
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and we literally demonstrate step by
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step what it looks like to plan
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design and build your own home video
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studio
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not home video for home videos but your
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home
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office video studio and uh
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and yeah and a big part of that is the
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gear
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choices and it's funny josh and i were
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talking beforehand because
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video gear video equipment is kind of
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like
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iphones or the next coolest phone or
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gear gadget out there because every
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single year if not
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it feels like every week or every month
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they're announcing a new model
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a new upgrade uh it makes you think that
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they probably have 20 models already
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um available on in their inventory
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or they're like yeah we have the
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technology we can do this but we're
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going to wait
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you know to get to this point and so um
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because of that
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the this there's a lot of decision
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fatigue and a lot of like a lot of
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overwhelm
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you know you go to amazon you're like
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hey i'm gonna search for video lighting
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and there's thousands of options so the
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question
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becomes how do i choose the right gear
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that i need for my space and for what i
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need to do to create more
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quality video content yeah
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and i just think about the rabbit holes
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that that just sends you down anyway i
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mean like you start looking at things
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and it's like okay well i'm gonna look
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at this review or i'm gonna see like
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do i need an led you know light panel or
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do i need a
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studio light or a soft box or a ring
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light and it's just like
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you know there's so much time what did
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you call it fatigue
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he's involved there yeah and it's just
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it can get
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really overwhelming um but but dallas
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taking the time to kind of break things
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up into stages and
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talk about like all right here's our
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levels you know level one camera gear
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level two level three
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we'll go over some of those um and
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and what those entail uh but there is
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there's a wealth of knowledge on the
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internet i mean there are people out
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there who are
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telling you these things or like which
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product to buy or whatever but we're
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going to dive kind of deeper into
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you know the those those different
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levels
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and why you would go with them or why
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you would choose somebody like an agency
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like video supply to provide your video
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so
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um i guess first off dylan why why
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do people get so engaged in this gear
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thing
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and trying to look good on camera like
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is there what are the pros and cons to
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looking good on camera and to uh
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investing in some of this stuff yeah
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to me a big aspect and what i find with
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a lot of clients we've worked with
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is that it's the ability to stand out
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visually there's a difference between
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standing out visually and standing out
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with your message
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and with standing out visually when
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people are scrolling
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through their feed on facebook or name
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your platform right where your audience
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is
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they're often going to stop and pay
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attention when the video and the visual
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stops or scroll and usually that scroll
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stopping
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visual is gonna come down to
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your choice of cameras your choice of
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equipment
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um cause everyone and
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their mom or grandma can go off and you
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know record something on their phone
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or their webcam that's directly on
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their computer but what they
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they can't do is and not everyone is
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doing
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is customizing their space and their
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equipment
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to make it look a lot more professional
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um
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and there's there's definitely a timer
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in place you know like uh
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videos can perform really well if not
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even better sometimes than
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the most professional looking video um
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but
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why not feel confident and look good
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while you're creating content and make
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it as easy as possible
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to hit record and get your message
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shared and so that's
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part of the goal with recommending these
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different video equipment solutions
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and outlining these different levels of
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equipment is that it's customized
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for any budget any business level you
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are
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and particularly for those who are
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beginners who are not
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super techy not very familiar with what
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is available out there and what some of
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the best recommendations are today
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uh and so let's just jump right in uh
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level one the level one
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of investment for your budget for video
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equipment
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is free you don't spend any money and
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you use
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literally the equipment that you have on
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you um
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it's just saying i heard years ago and i
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love and love to use
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is the best camera you have is the one
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you have on you
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so that's usually your webcam or your
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phone right and that stuff's
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free we'll put free in quotations by the
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way you paid for it at one point of
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course
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yeah but it's it's no additional
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investment
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investment for you right now um and so
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yeah josh what else would um say this
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free
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budget level look like for equipment
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camera related lighting all that
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yeah well you know it's it's kind of a
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basic need these days
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at least if you're in the united states
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i think to have something like a laptop
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um or a home computer or some sort of
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uh you know computer device that has a
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camera built in um you know so
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my laptop's got a camera so basically
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what we're talking about is things
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you've already invested and you've
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already spent the money it's a sunk
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cost uh and you carry it with you so i
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mean
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flip phones back in 2005. i bought one
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with a camera on it you know so i mean
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you know they're they've been integrated
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for
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forever now um and so like my phone here
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um you know i've got two lenses on the
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back and you can use this for
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lots of content creation i can i can
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create blog posts i can create youtube
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videos i can edit it right here on the
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phone and i can
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upload it and it's just an amazing tool
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so basically
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um and and it's i think they're very
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underutilized honestly
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when it comes to the potential that
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you've got in your pocket to be able to
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share your message or to you know market
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your product or your business
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but really free is is really just
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grabbing what you've got
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and uh and there's so much that you can
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do that like
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even a fine-tuned professional will will
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roll up to a shoot sometimes and be like
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hey
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i like this window light you know let's
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just stand here and
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and i'll either accent with one light
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behind you and we can roll right and it
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looks very professional so
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speaking of which let me show you this
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real quick so i've got an actual light
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above me right here that i turned on but
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i uh honestly for the last
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month or so since i've been doing this
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setup i'm gonna make sure i'm close to
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the mic
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uh i haven't always had it on so i'm i
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still have the window behind it
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as an option but i have this here just
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in case it's dark
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so i'm gonna turn it off my camera's
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gonna auto adjust
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but you'll find that see the lighting
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still works yeah
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really well um that's the nice thing
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about
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the camera settings i have is it auto
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adjusts both
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with focus but also with lighting um so
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it still looks really good right you can
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still see my face that's the focus
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um but this you know adding an
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additional light which we'll talk about
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in a second
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helps out you know i'll be blown out for
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just a second then i'll auto adjust
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so that way yeah it's not too bright and
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so yeah it does make a big difference
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um but natural light is honestly some of
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the most flattering light you can have
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out there
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um never i i mean the free lights that
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you have accessible
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00:10:22,320 --> 00:10:28,959
um if you don't have to
295
00:10:25,760 --> 00:10:32,640
um try to avoid using house
296
00:10:28,959 --> 00:10:35,120
lamps or your ceiling lights in any way
297
00:10:32,640 --> 00:10:37,200
yeah i've got mine and it's creating you
298
00:10:35,120 --> 00:10:40,079
know downward shadows under my eyes
299
00:10:37,200 --> 00:10:42,560
uh you know i'm i'm taking a pass here
300
00:10:40,079 --> 00:10:46,000
because i'm doing a podcast right but
301
00:10:42,560 --> 00:10:48,880
no the uh audio first yeah yeah but um
302
00:10:46,000 --> 00:10:50,560
but yeah exactly like um you can walk
303
00:10:48,880 --> 00:10:51,760
into a room and say hey i'm gonna use
304
00:10:50,560 --> 00:10:53,120
this large window that's gonna give me
305
00:10:51,760 --> 00:10:54,320
soft light and i'm gonna use a small
306
00:10:53,120 --> 00:10:56,399
light behind me and then
307
00:10:54,320 --> 00:10:57,440
you're not like you know packed in your
308
00:10:56,399 --> 00:10:59,600
space with
309
00:10:57,440 --> 00:11:00,720
with you know too much invasive gear and
310
00:10:59,600 --> 00:11:03,519
whatnot but
311
00:11:00,720 --> 00:11:04,959
uh but really level one is is is if
312
00:11:03,519 --> 00:11:06,560
you've got the skills and the knowledge
313
00:11:04,959 --> 00:11:07,200
to be able to utilize the things around
314
00:11:06,560 --> 00:11:10,480
you
315
00:11:07,200 --> 00:11:12,240
um then uh then
316
00:11:10,480 --> 00:11:13,680
you can make things happen you know you
317
00:11:12,240 --> 00:11:16,880
can make things work and it
318
00:11:13,680 --> 00:11:17,600
and uh you know if people do know who
319
00:11:16,880 --> 00:11:20,240
you are or
320
00:11:17,600 --> 00:11:21,839
you're easily recognized um sometimes it
321
00:11:20,240 --> 00:11:22,399
doesn't matter like how good the image
322
00:11:21,839 --> 00:11:23,839
is
323
00:11:22,399 --> 00:11:24,959
it's just it's you and your message
324
00:11:23,839 --> 00:11:26,240
right you're already a trusted
325
00:11:24,959 --> 00:11:28,560
professional so
326
00:11:26,240 --> 00:11:30,000
um but being able to step up to level
327
00:11:28,560 --> 00:11:31,519
two and level three
328
00:11:30,000 --> 00:11:33,760
and giving that more professional look
329
00:11:31,519 --> 00:11:36,480
it definitely is scroll stopping
330
00:11:33,760 --> 00:11:37,040
um and it's also desirable i mean you
331
00:11:36,480 --> 00:11:38,560
when you
332
00:11:37,040 --> 00:11:40,480
when you wanna invest the time and money
333
00:11:38,560 --> 00:11:43,040
to be on camera and to share
334
00:11:40,480 --> 00:11:44,320
yourself as a brand or or your you know
335
00:11:43,040 --> 00:11:47,440
be the face of a brand
336
00:11:44,320 --> 00:11:50,399
you want to look good and so you can
337
00:11:47,440 --> 00:11:51,440
you can up the game a little bit and up
338
00:11:50,399 --> 00:11:54,000
the image
339
00:11:51,440 --> 00:11:54,720
and by doing so stop people in their
340
00:11:54,000 --> 00:11:56,560
tracks
341
00:11:54,720 --> 00:11:58,079
yeah so what do you think if you jumped
342
00:11:56,560 --> 00:12:00,399
it to level two
343
00:11:58,079 --> 00:12:03,040
jump to level two we were talking about
344
00:12:00,399 --> 00:12:05,120
uh what gaming in arcades like old
345
00:12:03,040 --> 00:12:06,480
old retro games before this and it's
346
00:12:05,120 --> 00:12:08,480
we're gonna level up
347
00:12:06,480 --> 00:12:09,519
you know you just powered up to level
348
00:12:08,480 --> 00:12:12,639
two
349
00:12:09,519 --> 00:12:13,360
um and in level two the budget's all
350
00:12:12,639 --> 00:12:16,480
about
351
00:12:13,360 --> 00:12:19,040
um investing really
352
00:12:16,480 --> 00:12:20,720
uh like a hundred dollars to a thousand
353
00:12:19,040 --> 00:12:21,760
dollars that range anything less than a
354
00:12:20,720 --> 00:12:23,360
thousand dollars
355
00:12:21,760 --> 00:12:24,560
and that includes for all that's
356
00:12:23,360 --> 00:12:25,040
included for all your equipment by the
357
00:12:24,560 --> 00:12:28,240
way
358
00:12:25,040 --> 00:12:31,360
the camera lens lighting
359
00:12:28,240 --> 00:12:33,440
audio uh there are options
360
00:12:31,360 --> 00:12:35,680
to be able to do all of that for less
361
00:12:33,440 --> 00:12:39,120
than a thousand dollars which is insane
362
00:12:35,680 --> 00:12:42,240
uh i mean if if you um if you
363
00:12:39,120 --> 00:12:44,320
minus this light um
364
00:12:42,240 --> 00:12:45,600
i mean you know if i kind of go down the
365
00:12:44,320 --> 00:12:48,079
bare bones
366
00:12:45,600 --> 00:12:48,639
um you know i technically have a level
367
00:12:48,079 --> 00:12:52,079
three
368
00:12:48,639 --> 00:12:54,320
gear but the budget is could be
369
00:12:52,079 --> 00:12:55,839
around two to three thousand dollars so
370
00:12:54,320 --> 00:12:58,480
it's not much more
371
00:12:55,839 --> 00:12:59,200
um and granted that's part of our
372
00:12:58,480 --> 00:13:02,079
business
373
00:12:59,200 --> 00:13:04,720
is the this content quality side but
374
00:13:02,079 --> 00:13:06,880
yeah in level two
375
00:13:04,720 --> 00:13:08,079
it's it's all about focusing on um kind
376
00:13:06,880 --> 00:13:10,160
of the trifecta
377
00:13:08,079 --> 00:13:12,000
of video equipment that is the camera
378
00:13:10,160 --> 00:13:12,880
choice the lighting choice and the audio
379
00:13:12,000 --> 00:13:16,160
choice
380
00:13:12,880 --> 00:13:17,839
um without one you're kind of it's kind
381
00:13:16,160 --> 00:13:20,720
of like you're missing one leg
382
00:13:17,839 --> 00:13:22,240
on your three-legged stool um they all
383
00:13:20,720 --> 00:13:24,160
balance each other out
384
00:13:22,240 --> 00:13:25,360
uh you know you find that with a nice
385
00:13:24,160 --> 00:13:28,880
camera and a nice
386
00:13:25,360 --> 00:13:30,800
lens you know as that package deal then
387
00:13:28,880 --> 00:13:32,399
what's complimented well with that is a
388
00:13:30,800 --> 00:13:34,320
quality microphone you definitely want
389
00:13:32,399 --> 00:13:36,399
to have a quality microphone
390
00:13:34,320 --> 00:13:37,360
and then quality lighting and i would
391
00:13:36,399 --> 00:13:40,240
put
392
00:13:37,360 --> 00:13:41,040
i would in fact put quality audio as
393
00:13:40,240 --> 00:13:43,199
number one
394
00:13:41,040 --> 00:13:44,160
and then quality images number two and
395
00:13:43,199 --> 00:13:47,279
then quality
396
00:13:44,160 --> 00:13:49,440
lighting as number three um
397
00:13:47,279 --> 00:13:50,399
but yeah like do we have different gear
398
00:13:49,440 --> 00:13:52,720
recommendations
399
00:13:50,399 --> 00:13:54,399
available um in the workbook for solo
400
00:13:52,720 --> 00:13:56,399
creators um
401
00:13:54,399 --> 00:13:57,920
but what i'm just as a quick reference
402
00:13:56,399 --> 00:14:01,199
what i'm using here
403
00:13:57,920 --> 00:14:03,920
is a canon eos r um
404
00:14:01,199 --> 00:14:04,880
but there are plenty of dslr style
405
00:14:03,920 --> 00:14:08,240
cameras
406
00:14:04,880 --> 00:14:10,560
that allow you to then plug in
407
00:14:08,240 --> 00:14:12,959
with the usb cable and then put it into
408
00:14:10,560 --> 00:14:16,880
your computer
409
00:14:12,959 --> 00:14:20,160
and josh and i often use cam link
410
00:14:16,880 --> 00:14:23,120
uh 4k by elgato
411
00:14:20,160 --> 00:14:24,079
and it's just an easy way to plug it
412
00:14:23,120 --> 00:14:26,480
into your computer so it
413
00:14:24,079 --> 00:14:27,920
acts as a webcam so like whenever i
414
00:14:26,480 --> 00:14:29,920
could be on a zoom call
415
00:14:27,920 --> 00:14:32,800
with a client you know i could be doing
416
00:14:29,920 --> 00:14:34,880
this podcast i can be recording videos
417
00:14:32,800 --> 00:14:36,800
um you may even find sometimes i look
418
00:14:34,880 --> 00:14:37,120
down because we're broadcasting this
419
00:14:36,800 --> 00:14:39,440
right
420
00:14:37,120 --> 00:14:40,399
so i can see what i'm looking uh like
421
00:14:39,440 --> 00:14:43,040
what i look like
422
00:14:40,399 --> 00:14:44,000
and kind of test the lighting that way
423
00:14:43,040 --> 00:14:45,839
another key element
424
00:14:44,000 --> 00:14:47,279
too is an autofocus lens because you'll
425
00:14:45,839 --> 00:14:49,440
find if i'm
426
00:14:47,279 --> 00:14:50,399
going clear back here i could be out of
427
00:14:49,440 --> 00:14:54,000
focus
428
00:14:50,399 --> 00:14:56,240
um and so luckily like a built-in webcam
429
00:14:54,000 --> 00:14:58,079
helps autofocus but makes it look pretty
430
00:14:56,240 --> 00:15:01,199
good and then my microphone
431
00:14:58,079 --> 00:15:03,600
um this is a sign
432
00:15:01,199 --> 00:15:05,440
houser i don't even know saying how's it
433
00:15:03,600 --> 00:15:08,079
going sennheiser see it's
434
00:15:05,440 --> 00:15:08,720
it's a german name right yeah german
435
00:15:08,079 --> 00:15:12,000
brand
436
00:15:08,720 --> 00:15:14,000
so it's plugged into an audio mixer
437
00:15:12,000 --> 00:15:16,240
on our box and so i should just take it
438
00:15:14,000 --> 00:15:19,120
behind the scenes shot and post it
439
00:15:16,240 --> 00:15:20,560
mm-hmm yeah the uh but really you can
440
00:15:19,120 --> 00:15:22,079
get you can get into this level two you
441
00:15:20,560 --> 00:15:22,560
can get some really good stuff in level
442
00:15:22,079 --> 00:15:24,839
two and
443
00:15:22,560 --> 00:15:26,720
the reason being is because you can
444
00:15:24,839 --> 00:15:28,720
really uh
445
00:15:26,720 --> 00:15:30,320
you can really dive into some used gear
446
00:15:28,720 --> 00:15:32,320
that functions
447
00:15:30,320 --> 00:15:33,600
extremely well you know especially if
448
00:15:32,320 --> 00:15:36,720
you're just gonna be using it as a
449
00:15:33,600 --> 00:15:39,440
as a you know a better
450
00:15:36,720 --> 00:15:41,920
image producing webcam so like me if you
451
00:15:39,440 --> 00:15:44,959
look at me i've got i've got a regular
452
00:15:41,920 --> 00:15:46,959
uh webcam on the top of my monitor
453
00:15:44,959 --> 00:15:48,399
and i don't get any depth of field which
454
00:15:46,959 --> 00:15:50,560
means basically
455
00:15:48,399 --> 00:15:51,680
if you look at the image that down has
456
00:15:50,560 --> 00:15:53,519
um he's
457
00:15:51,680 --> 00:15:54,959
sharp and in focus but what's behind him
458
00:15:53,519 --> 00:15:58,560
is not and so
459
00:15:54,959 --> 00:16:00,240
um so that it's this nice focus that's
460
00:15:58,560 --> 00:16:02,399
there on dallain but for me the whole
461
00:16:00,240 --> 00:16:05,199
thing's in focus and you know
462
00:16:02,399 --> 00:16:06,720
zoom and other apps have the ability to
463
00:16:05,199 --> 00:16:08,079
you know at a click of a button they try
464
00:16:06,720 --> 00:16:12,079
to blur what's not
465
00:16:08,079 --> 00:16:15,120
the subject um but it's it's noticeable
466
00:16:12,079 --> 00:16:15,920
um and and it's not really that
467
00:16:15,120 --> 00:16:18,560
desirable
468
00:16:15,920 --> 00:16:19,440
uh it gets the job done but yeah in the
469
00:16:18,560 --> 00:16:21,680
in the 100
470
00:16:19,440 --> 00:16:22,800
000 range you can easily get stuff that
471
00:16:21,680 --> 00:16:24,720
uh
472
00:16:22,800 --> 00:16:26,160
that performs well and and some of that
473
00:16:24,720 --> 00:16:29,199
is just accessories like
474
00:16:26,160 --> 00:16:32,240
i've got um so with my phone case
475
00:16:29,199 --> 00:16:34,399
uh this is from moment and i've got also
476
00:16:32,240 --> 00:16:36,079
a lens that i bought to give me a
477
00:16:34,399 --> 00:16:39,199
specific look that i want
478
00:16:36,079 --> 00:16:40,079
um and so this is an anamorphic lens for
479
00:16:39,199 --> 00:16:42,320
my phone
480
00:16:40,079 --> 00:16:44,399
and what all i do here is i click it or
481
00:16:42,320 --> 00:16:46,639
i uh i twist it here
482
00:16:44,399 --> 00:16:47,920
in the phone and now i've got an
483
00:16:46,639 --> 00:16:49,360
anamorphic lens and if you don't know
484
00:16:47,920 --> 00:16:50,240
what that is it just basically stretches
485
00:16:49,360 --> 00:16:53,279
the image
486
00:16:50,240 --> 00:16:54,959
um and this one's got some lens flares
487
00:16:53,279 --> 00:16:56,399
so it's pretty cool and i've used it a
488
00:16:54,959 --> 00:16:57,600
bunch and it gets this really wide
489
00:16:56,399 --> 00:16:59,759
beautiful image and
490
00:16:57,600 --> 00:17:01,519
um you know moment's got an app but but
491
00:16:59,759 --> 00:17:02,720
that setup here you know you buy the
492
00:17:01,519 --> 00:17:05,199
case and you buy the
493
00:17:02,720 --> 00:17:06,559
the lens i think i spent 130 dollars to
494
00:17:05,199 --> 00:17:09,679
get a different look
495
00:17:06,559 --> 00:17:11,039
you know out of my free system so um you
496
00:17:09,679 --> 00:17:12,319
know level two would be
497
00:17:11,039 --> 00:17:14,640
buying something like a lens for your
498
00:17:12,319 --> 00:17:15,360
camera or getting a nice microphone that
499
00:17:14,640 --> 00:17:18,400
you can
500
00:17:15,360 --> 00:17:20,319
plug into your iphone or your uh
501
00:17:18,400 --> 00:17:21,439
you know cell phone that you can get
502
00:17:20,319 --> 00:17:23,600
better audio
503
00:17:21,439 --> 00:17:24,720
but really you're you're taking the tool
504
00:17:23,600 --> 00:17:26,959
available to you and you're and you're
505
00:17:24,720 --> 00:17:30,160
leveling up so that
506
00:17:26,959 --> 00:17:32,960
you get prime audio and and also uh
507
00:17:30,160 --> 00:17:34,240
you know a better image so so really
508
00:17:32,960 --> 00:17:34,720
really there are people out there on
509
00:17:34,240 --> 00:17:36,880
youtube
510
00:17:34,720 --> 00:17:37,760
who are making videos about how to
511
00:17:36,880 --> 00:17:40,400
create your own
512
00:17:37,760 --> 00:17:42,080
like youtube studio on one desk for
513
00:17:40,400 --> 00:17:43,280
under a thousand dollars
514
00:17:42,080 --> 00:17:45,679
and you get a really good look with
515
00:17:43,280 --> 00:17:47,039
depth of field so so really if you want
516
00:17:45,679 --> 00:17:50,000
to level it up
517
00:17:47,039 --> 00:17:51,200
um it doesn't take much so yeah it
518
00:17:50,000 --> 00:17:53,520
doesn't well
519
00:17:51,200 --> 00:17:55,039
and it's a big aspect of this and a lot
520
00:17:53,520 --> 00:17:56,160
of people i know bring this up as a
521
00:17:55,039 --> 00:17:58,960
concern
522
00:17:56,160 --> 00:18:00,480
uh is your space and what's available
523
00:17:58,960 --> 00:18:03,600
sometimes
524
00:18:00,480 --> 00:18:04,559
your office at home is also doubles as
525
00:18:03,600 --> 00:18:08,000
your bedroom
526
00:18:04,559 --> 00:18:09,039
or as a kids playroom part of the day
527
00:18:08,000 --> 00:18:10,640
and so
528
00:18:09,039 --> 00:18:12,640
you may think that hey it's not
529
00:18:10,640 --> 00:18:14,799
realistic to always keep this equipment
530
00:18:12,640 --> 00:18:17,840
set up and at the ready
531
00:18:14,799 --> 00:18:20,640
um or if i do keep it set up
532
00:18:17,840 --> 00:18:22,480
how do i know how to operate it or do
533
00:18:20,640 --> 00:18:24,799
how do i know what gear works for the
534
00:18:22,480 --> 00:18:25,760
dimensions of my room
535
00:18:24,799 --> 00:18:28,320
because there's a lot of things to
536
00:18:25,760 --> 00:18:30,720
consider for example this camera
537
00:18:28,320 --> 00:18:31,360
which has an auto focus lens you know
538
00:18:30,720 --> 00:18:33,919
it's
539
00:18:31,360 --> 00:18:35,440
shifting as needed um i literally shove
540
00:18:33,919 --> 00:18:36,799
into one corner of the room so that way
541
00:18:35,440 --> 00:18:39,679
i have as much space
542
00:18:36,799 --> 00:18:41,039
behind me to create that blurry
543
00:18:39,679 --> 00:18:43,440
background that josh
544
00:18:41,039 --> 00:18:44,240
said is you know the depth of field and
545
00:18:43,440 --> 00:18:46,000
so
546
00:18:44,240 --> 00:18:47,679
understanding the space of the room and
547
00:18:46,000 --> 00:18:50,720
then literally
548
00:18:47,679 --> 00:18:54,400
designing what shows up behind you
549
00:18:50,720 --> 00:18:56,000
everything within frame um if i go to a
550
00:18:54,400 --> 00:18:58,559
wide shot here
551
00:18:56,000 --> 00:19:00,160
i didn't maybe consider all the the side
552
00:18:58,559 --> 00:19:01,600
details
553
00:19:00,160 --> 00:19:03,200
right where you can see in the lower
554
00:19:01,600 --> 00:19:06,480
corners
555
00:19:03,200 --> 00:19:08,799
i've got parts from my desk behind me
556
00:19:06,480 --> 00:19:11,679
that i typically remove or this tree
557
00:19:08,799 --> 00:19:14,960
behind me i usually move over
558
00:19:11,679 --> 00:19:16,720
as well but just
559
00:19:14,960 --> 00:19:18,320
there's a lot of details to consider but
560
00:19:16,720 --> 00:19:21,440
the simple side of it is
561
00:19:18,320 --> 00:19:24,240
first start with a quality microphone
562
00:19:21,440 --> 00:19:25,919
and a quality camera um and you can do
563
00:19:24,240 --> 00:19:28,799
all of this under a thousand dollars
564
00:19:25,919 --> 00:19:29,200
plug it into your your computer and then
565
00:19:28,799 --> 00:19:32,000
um
566
00:19:29,200 --> 00:19:32,559
with a cam like 4k and be off to the
567
00:19:32,000 --> 00:19:35,200
races
568
00:19:32,559 --> 00:19:35,760
and start to look pretty good um i mean
569
00:19:35,200 --> 00:19:38,720
yeah
570
00:19:35,760 --> 00:19:40,000
i'm a handsome guy but you know making
571
00:19:38,720 --> 00:19:42,320
this
572
00:19:40,000 --> 00:19:43,440
i couldn't get through that way but but
573
00:19:42,320 --> 00:19:46,400
adding these additional
574
00:19:43,440 --> 00:19:47,440
equipment choices really helps you feel
575
00:19:46,400 --> 00:19:50,320
more confident
576
00:19:47,440 --> 00:19:52,480
um even if you don't shower that day or
577
00:19:50,320 --> 00:19:55,039
you don't do your hair you got a bad
578
00:19:52,480 --> 00:19:56,960
head i i kind of laugh sometimes because
579
00:19:55,039 --> 00:19:58,640
um josh and i both work from home you
580
00:19:56,960 --> 00:20:01,440
know we run our business
581
00:19:58,640 --> 00:20:02,240
in a distributed way virtually and
582
00:20:01,440 --> 00:20:04,559
there's some days
583
00:20:02,240 --> 00:20:05,280
we shower late in the day or like i
584
00:20:04,559 --> 00:20:07,840
realized i
585
00:20:05,280 --> 00:20:08,880
should have gotten rid of my bed head
586
00:20:07,840 --> 00:20:12,080
but but guess what
587
00:20:08,880 --> 00:20:15,120
those details aren't near as noticeable
588
00:20:12,080 --> 00:20:16,080
when you can hide them with how you
589
00:20:15,120 --> 00:20:18,080
light yourself
590
00:20:16,080 --> 00:20:19,600
and the different video equipment
591
00:20:18,080 --> 00:20:22,240
choices you have
592
00:20:19,600 --> 00:20:22,640
um anyways enough about me with um with
593
00:20:22,240 --> 00:20:26,000
how
594
00:20:22,640 --> 00:20:29,120
good looking i think i am
595
00:20:26,000 --> 00:20:30,880
um but level three equipment so
596
00:20:29,120 --> 00:20:32,159
this is all everything a thousand
597
00:20:30,880 --> 00:20:34,400
dollars or more
598
00:20:32,159 --> 00:20:35,760
uh and as i as i mentioned this setup
599
00:20:34,400 --> 00:20:36,799
i'll share behind the scenes image in
600
00:20:35,760 --> 00:20:39,840
the comments
601
00:20:36,799 --> 00:20:42,080
uh down below is uh several thousand
602
00:20:39,840 --> 00:20:44,159
dollars so it's in level three
603
00:20:42,080 --> 00:20:45,120
um and one thing to ask yourself before
604
00:20:44,159 --> 00:20:48,080
you go off and invest
605
00:20:45,120 --> 00:20:48,400
thousands of dollars in equipment is are
606
00:20:48,080 --> 00:20:50,400
you
607
00:20:48,400 --> 00:20:51,679
interested in becoming more more of a
608
00:20:50,400 --> 00:20:54,799
professional
609
00:20:51,679 --> 00:20:55,679
solo creator um filming all professional
610
00:20:54,799 --> 00:20:58,240
looking videos
611
00:20:55,679 --> 00:21:00,400
by yourself uh and getting that cover
612
00:20:58,240 --> 00:21:02,799
zone where you know exactly how to do it
613
00:21:00,400 --> 00:21:04,400
there's tech is no longer an issue if
614
00:21:02,799 --> 00:21:07,360
that's a big yes
615
00:21:04,400 --> 00:21:09,120
then by all means like invest in the
616
00:21:07,360 --> 00:21:11,280
equipment that we recommend
617
00:21:09,120 --> 00:21:12,720
but if you're like well like i just want
618
00:21:11,280 --> 00:21:15,039
some decent stuff
619
00:21:12,720 --> 00:21:16,159
but when i go to film a lot of my
620
00:21:15,039 --> 00:21:17,440
professional videos
621
00:21:16,159 --> 00:21:18,640
i just want someone else to do it i
622
00:21:17,440 --> 00:21:19,840
don't have to worry about any i don't
623
00:21:18,640 --> 00:21:20,480
want to have to worry about any of the
624
00:21:19,840 --> 00:21:22,799
tech
625
00:21:20,480 --> 00:21:24,640
then that's when you go and hire an
626
00:21:22,799 --> 00:21:26,720
agency to do it for you
627
00:21:24,640 --> 00:21:28,159
um and and that's definitely a big
628
00:21:26,720 --> 00:21:28,960
question to ask yourself before you jump
629
00:21:28,159 --> 00:21:30,400
into this
630
00:21:28,960 --> 00:21:32,320
but in level three like that's where you
631
00:21:30,400 --> 00:21:34,000
can start getting into some of the best
632
00:21:32,320 --> 00:21:36,320
gear that's out there
633
00:21:34,000 --> 00:21:37,840
and it's actually doesn't have to break
634
00:21:36,320 --> 00:21:40,080
the bank um
635
00:21:37,840 --> 00:21:42,159
particularly if you're in business and
636
00:21:40,080 --> 00:21:43,520
content is a variable which it is for
637
00:21:42,159 --> 00:21:44,320
every business who's interested in
638
00:21:43,520 --> 00:21:47,120
growing
639
00:21:44,320 --> 00:21:48,159
and doing marketing to actually get them
640
00:21:47,120 --> 00:21:50,480
more visible
641
00:21:48,159 --> 00:21:52,080
capture attention and and get the sell
642
00:21:50,480 --> 00:21:53,120
the leads and sales that they need to
643
00:21:52,080 --> 00:21:56,400
grow
644
00:21:53,120 --> 00:21:59,039
that's everyone content is
645
00:21:56,400 --> 00:22:00,640
essential video is essential and so in
646
00:21:59,039 --> 00:22:02,320
order to create more professional
647
00:22:00,640 --> 00:22:05,200
looking content
648
00:22:02,320 --> 00:22:06,480
then definitely invest in the level two
649
00:22:05,200 --> 00:22:09,600
and three equipment
650
00:22:06,480 --> 00:22:10,960
solutions yeah i think so and i think
651
00:22:09,600 --> 00:22:14,720
that uh
652
00:22:10,960 --> 00:22:16,559
there's there's also a component of the
653
00:22:14,720 --> 00:22:18,159
the more expensive or the level three
654
00:22:16,559 --> 00:22:22,000
equipment in that
655
00:22:18,159 --> 00:22:24,240
uh typically tends to be longer lasting
656
00:22:22,000 --> 00:22:25,520
so i took an audio production class in
657
00:22:24,240 --> 00:22:27,120
college and this was
658
00:22:25,520 --> 00:22:28,799
this is i think this class i took in
659
00:22:27,120 --> 00:22:31,520
maybe 2010
660
00:22:28,799 --> 00:22:33,600
um maybe it's 2009 but basically i'm i'm
661
00:22:31,520 --> 00:22:36,159
using the mic that i bought
662
00:22:33,600 --> 00:22:37,600
for that class um he's like hey i kind
663
00:22:36,159 --> 00:22:38,320
of scored a deal for you guys if you
664
00:22:37,600 --> 00:22:39,760
want this
665
00:22:38,320 --> 00:22:41,520
you know audio interface and a
666
00:22:39,760 --> 00:22:42,799
microphone and a microphone stand
667
00:22:41,520 --> 00:22:45,200
so that basically you can record
668
00:22:42,799 --> 00:22:47,600
whatever uh you know
669
00:22:45,200 --> 00:22:48,720
so i think we spent 200 and i got a kit
670
00:22:47,600 --> 00:22:51,360
that's got this
671
00:22:48,720 --> 00:22:53,200
um this dynamic microphone and an xlr
672
00:22:51,360 --> 00:22:54,400
cable a stand and an interface and i've
673
00:22:53,200 --> 00:22:56,880
and
674
00:22:54,400 --> 00:22:57,600
actually have used it to create an album
675
00:22:56,880 --> 00:23:00,000
like
676
00:22:57,600 --> 00:23:01,919
my uh friend and i had a band in in
677
00:23:00,000 --> 00:23:04,159
college and we made a whole album
678
00:23:01,919 --> 00:23:05,520
so basically like i'm still using that
679
00:23:04,159 --> 00:23:09,280
gear you know this is
680
00:23:05,520 --> 00:23:10,960
uh 11 years old now to me and so
681
00:23:09,280 --> 00:23:12,400
it's functioning great so yeah you're
682
00:23:10,960 --> 00:23:13,520
gonna get some longevity out of your
683
00:23:12,400 --> 00:23:17,200
investments
684
00:23:13,520 --> 00:23:18,720
and um and and when you get there you
685
00:23:17,200 --> 00:23:21,520
know i don't wanna downplay like
686
00:23:18,720 --> 00:23:22,000
the the professionalism that's required
687
00:23:21,520 --> 00:23:24,559
to operate
688
00:23:22,000 --> 00:23:25,039
that equipment when you start getting up
689
00:23:24,559 --> 00:23:26,880
there
690
00:23:25,039 --> 00:23:28,720
but once you figure it out then yeah a
691
00:23:26,880 --> 00:23:30,799
lot of headaches start going away
692
00:23:28,720 --> 00:23:32,640
yeah well now that was the biggest thing
693
00:23:30,799 --> 00:23:34,320
i mean i guess the first question before
694
00:23:32,640 --> 00:23:37,840
i move forward is
695
00:23:34,320 --> 00:23:40,880
josh what was your band's name yeah
696
00:23:37,840 --> 00:23:42,240
chasing abigail actually yes that's
697
00:23:40,880 --> 00:23:43,520
awesome
698
00:23:42,240 --> 00:23:45,200
yeah you might be able to find us on
699
00:23:43,520 --> 00:23:46,720
itunes still but we've got we've got
700
00:23:45,200 --> 00:23:51,279
stuff all over the place i'm sure
701
00:23:46,720 --> 00:23:54,080
yeah you can just type facing abigail
702
00:23:51,279 --> 00:23:55,360
um yeah and that's that's the biggest
703
00:23:54,080 --> 00:23:57,120
thing i recognize you know
704
00:23:55,360 --> 00:23:58,720
if you feel like you're a perfectionist
705
00:23:57,120 --> 00:24:01,360
or even an imposter
706
00:23:58,720 --> 00:24:03,279
you know you feel like an imposter um
707
00:24:01,360 --> 00:24:03,600
what some of the easiest ways to resolve
708
00:24:03,279 --> 00:24:07,200
that
709
00:24:03,600 --> 00:24:09,440
is to make the activities you know you
710
00:24:07,200 --> 00:24:13,360
need to do as frictionless as possible
711
00:24:09,440 --> 00:24:15,360
remove all the barriers and i recognized
712
00:24:13,360 --> 00:24:16,559
i recognize there there are really three
713
00:24:15,360 --> 00:24:18,720
primary barriers
714
00:24:16,559 --> 00:24:20,159
that keep people from creating content
715
00:24:18,720 --> 00:24:23,200
there's
716
00:24:20,159 --> 00:24:25,039
technology there's environment and
717
00:24:23,200 --> 00:24:27,440
there's mindset
718
00:24:25,039 --> 00:24:29,200
so mindset is internal that's the
719
00:24:27,440 --> 00:24:30,240
hardest one to overcome that's
720
00:24:29,200 --> 00:24:32,799
be when you're thinking you're
721
00:24:30,240 --> 00:24:34,720
perfectionist or you're an imposter
722
00:24:32,799 --> 00:24:36,080
and you have to fight through those
723
00:24:34,720 --> 00:24:38,480
barriers um
724
00:24:36,080 --> 00:24:39,279
but why not solve for the other two to
725
00:24:38,480 --> 00:24:42,799
make it
726
00:24:39,279 --> 00:24:44,640
much more easy uh or easier to uh
727
00:24:42,799 --> 00:24:45,840
to create content and so that's what i
728
00:24:44,640 --> 00:24:46,720
did personally for myself i was like
729
00:24:45,840 --> 00:24:49,520
okay i need a
730
00:24:46,720 --> 00:24:51,360
dedicated space so my environment needs
731
00:24:49,520 --> 00:24:52,240
to be set up for success so i can create
732
00:24:51,360 --> 00:24:55,520
content
733
00:24:52,240 --> 00:24:56,320
as easily as possible so i have my own
734
00:24:55,520 --> 00:24:58,559
office
735
00:24:56,320 --> 00:24:59,600
in my home which is incredible and the
736
00:24:58,559 --> 00:25:02,080
technology
737
00:24:59,600 --> 00:25:03,440
so i i love technology i'm kind of a
738
00:25:02,080 --> 00:25:06,480
tech geek
739
00:25:03,440 --> 00:25:09,039
and so my tech is always set up and so
740
00:25:06,480 --> 00:25:09,679
literally within a matter of seconds in
741
00:25:09,039 --> 00:25:12,960
like
742
00:25:09,679 --> 00:25:14,559
three the click of a few buttons i can
743
00:25:12,960 --> 00:25:16,400
be recording and
744
00:25:14,559 --> 00:25:18,080
have you know the light the camera the
745
00:25:16,400 --> 00:25:20,400
audio everything's set up
746
00:25:18,080 --> 00:25:21,840
um all the time and so it removes that
747
00:25:20,400 --> 00:25:24,960
friction and so
748
00:25:21,840 --> 00:25:26,880
the only excuse that i have is that
749
00:25:24,960 --> 00:25:28,320
oh i'm not feeling up to it or i feel
750
00:25:26,880 --> 00:25:31,440
like an introvert today because i
751
00:25:28,320 --> 00:25:32,960
have used those excuses before um or i'm
752
00:25:31,440 --> 00:25:34,159
too busy you know like all those are
753
00:25:32,960 --> 00:25:35,840
mindset related
754
00:25:34,159 --> 00:25:37,679
and that's a whole nother thing to
755
00:25:35,840 --> 00:25:39,840
resolve for yourself
756
00:25:37,679 --> 00:25:42,000
um but but recognize that there are
757
00:25:39,840 --> 00:25:45,279
those three barriers that do exist
758
00:25:42,000 --> 00:25:47,760
and that our hope is that through
759
00:25:45,279 --> 00:25:48,480
implementing these video gear and
760
00:25:47,760 --> 00:25:51,360
equipment
761
00:25:48,480 --> 00:25:51,840
solutions you can eliminate two of those
762
00:25:51,360 --> 00:25:54,480
three
763
00:25:51,840 --> 00:25:56,240
roadblocks and make it as easy as
764
00:25:54,480 --> 00:25:59,520
possible to create quality
765
00:25:56,240 --> 00:26:02,880
professional looking content
766
00:25:59,520 --> 00:26:04,559
definitely and uh and yeah i mean like
767
00:26:02,880 --> 00:26:06,559
the the power that you have
768
00:26:04,559 --> 00:26:08,320
right you know readily available to you
769
00:26:06,559 --> 00:26:10,480
like start somewhere i mean
770
00:26:08,320 --> 00:26:12,559
it's so easy to get caught up in
771
00:26:10,480 --> 00:26:14,000
thinking or
772
00:26:12,559 --> 00:26:15,360
kind of leaning on the crutch of well i
773
00:26:14,000 --> 00:26:16,720
don't have the equipment to make myself
774
00:26:15,360 --> 00:26:17,919
look good and to get the content out
775
00:26:16,720 --> 00:26:20,880
there you really do
776
00:26:17,919 --> 00:26:22,080
uh and and if you learn the tricks you
777
00:26:20,880 --> 00:26:24,480
can make yourself look
778
00:26:22,080 --> 00:26:25,600
really good for free really with what
779
00:26:24,480 --> 00:26:28,720
you have in your pocket
780
00:26:25,600 --> 00:26:31,360
and then and then uh level up from there
781
00:26:28,720 --> 00:26:33,360
level up level up i love the daughter
782
00:26:31,360 --> 00:26:34,559
speaking that song in the car
783
00:26:33,360 --> 00:26:37,039
it's pretty funny i was like you know
784
00:26:34,559 --> 00:26:40,880
this how do you know that
785
00:26:37,039 --> 00:26:42,000
um but but that's uh yeah go ahead josh
786
00:26:40,880 --> 00:26:44,720
oh i was just gonna that's what i was
787
00:26:42,000 --> 00:26:46,799
saying is basically that uh you know
788
00:26:44,720 --> 00:26:48,000
you can you can really do a lot with
789
00:26:46,799 --> 00:26:51,360
just free and then
790
00:26:48,000 --> 00:26:54,480
go from there so oh hands down well
791
00:26:51,360 --> 00:26:57,679
what we want to invite you to do
792
00:26:54,480 --> 00:26:58,400
is when you're ready to transform your
793
00:26:57,679 --> 00:27:01,120
business from
794
00:26:58,400 --> 00:27:01,919
invisible the best kept secret unseen
795
00:27:01,120 --> 00:27:04,080
unheard
796
00:27:01,919 --> 00:27:05,360
to unforgettable that visionary brand
797
00:27:04,080 --> 00:27:07,520
that you know that you are
798
00:27:05,360 --> 00:27:09,279
uh we are putting together a fire five
799
00:27:07,520 --> 00:27:12,559
part documentary series
800
00:27:09,279 --> 00:27:13,840
that releases on june 1st uh and you can
801
00:27:12,559 --> 00:27:16,159
go to video supply dot com
802
00:27:13,840 --> 00:27:17,200
series to join that wait list get your
803
00:27:16,159 --> 00:27:19,279
free ticket
804
00:27:17,200 --> 00:27:21,039
um and through this series what we're
805
00:27:19,279 --> 00:27:23,760
going to do is show you
806
00:27:21,039 --> 00:27:26,080
um a look at yourselves to figure out
807
00:27:23,760 --> 00:27:29,520
how can i do this for my own business
808
00:27:26,080 --> 00:27:32,480
um and all of this is super powered by
809
00:27:29,520 --> 00:27:34,320
video supply this system of using video
810
00:27:32,480 --> 00:27:36,159
to grow your dream business and so we'll
811
00:27:34,320 --> 00:27:39,440
walk you through what it looks like
812
00:27:36,159 --> 00:27:41,679
to work with the video supply system
813
00:27:39,440 --> 00:27:43,360
and even invite you to enroll inside of
814
00:27:41,679 --> 00:27:45,440
our video supply program
815
00:27:43,360 --> 00:27:48,159
so again that's the video supply dot com
816
00:27:45,440 --> 00:27:52,000
series uh and that's releasing here
817
00:27:48,159 --> 00:27:53,679
on june 1st um so thanks for watching if
818
00:27:52,000 --> 00:27:57,200
you have any more questions around
819
00:27:53,679 --> 00:27:58,320
tech or gear let us know down in the
820
00:27:57,200 --> 00:27:59,840
comments below and we look forward to
821
00:27:58,320 --> 00:28:02,399
sharing more
822
00:27:59,840 --> 00:28:04,000
yes indeed thanks dallin thanks for
823
00:28:02,399 --> 00:28:06,799
watching if you have any more questions
824
00:28:04,000 --> 00:28:06,799
catch you guys later
